Allianz Italy has signed a rebranding agreement for the Juventus stadium with the renowned Juventus Football Club and Lagardère Sports Group, which currently holds the naming rights for the Turin stadium owned by Juventus.
Under the agreement, the stadium in the Piedmont capital will be rebranded as ‘Allianz Stadium’ from July 1, 2017 to June 30, 2023, spanning over six soccer seasons.
Sergio Balbinot, Member of the Board of Management at Allianz SE, said: “As Allianz, we are particularly satisfied with this arrangement, as this unique stadium is one of the established hubs in the soccer world. At this venue, Juventus, a team that has boasted an extraordinary series of successes, plays against all major Italian and foreign teams, which have huge followings all around the world. Allianz, on the other hand, is one of the largest insurers and asset managers globally, serving over 86 million clients. The Allianz Stadium in Turin, therefore, is a natural meeting point between such a venue of excellence and a brand like Allianz.”