Guided by our Purpose

Since 1890, all around the globe, we have been working hard to secure people’s lives and to prepare our customers for everything life has to offer.
Because we know how important it is to have a partner with stamina at your side who prepares you with solid and sustainable solutions, we strive to do it right – with passion and persistence.

Brought to life
Times are tough, but so are we. Because we believe people need a resilient partner to prepare them with guidance and support. Today and tomorrow, we are here when it matters.
Endorsed by a Promise

We are convinced that we progress in life when we don’t brace for the worst, but instead, prepare for the best. With our access to knowledge and capabilities – connected with the passion of our employees – we help people to get ready for whatever life has to offer.
Fullfilled with clear guidelines
Every day, everybody in our company does everything to create a new experience, guided by three simple yet meaningful principles. They guide how we care for our customers, shape society and deliver reliable, quality products and solutions.
Get ready
Actions speak louder than words. Our global moves and local activations show how we inspire and make an impact.
Better with partners
Whether traditional sport, cultural institution or new NGO – we build partnerships with organizations that share our values and believes: A better tomorrow.
#1 insurance brand globally
Allianz's steady rise to the top of the world's most powerful brands continued in 2024, driven by a strong employee value proposition, a commitment to building trust through sustainability and societal leadership as well as top-tier partnerships in sport. For the first time, Allianz has been named one of the 30 most valuable brands in the world, moving up two places to the 29th position in this year’s Best Global Brands ranking from Interbrand.

#1 Global Insurance and Asset Management Brand
Bernd Heinemann, Chief Strategy, Marketing, Distribution Officer at Allianz SE: “Allianz’s positioning in this year’s Brand Finance Global 500 ranking affirms the growing strength of our brand and the trust bestowed upon us by customers, agents and brokers, business partners, and employees. Our brand is a powerful driver for the business. And by leveraging our global platforms and integrating vertically across business areas, we aim to accelerate smart growth and enhance our market leadership.”
