As technology reshapes how decisions are made, the role of strong brands is evolving. Discover why Allianz sees trust and responsible brand building as central in an age of artificial intelligence (AI)
Brand value
The increasing importance of strong, trustworthy brands
The world’s most valuable insurance brand
A steady climb to a new high: For the eighth consecutive year, Allianz is the world’s most valuable insurance brand and has reached a record $30.7 billion in brand value, lifting it one place to No. 26 in Interbrand’s Best Global Brands 2026 ranking.
This 9% increase on 2025 further narrows the gap to the world’s most valuable consumer and tech brands, among them Coca-Cola, Disney and Adobe. The upward trajectory is backed by strong business growth and financial performance as well as a global brand strategy that is built on trust and distinguished with customer relevance and care.
"In an AI-driven world, trust is what turns brand strength into meaningful and lasting customer relationships. We earn that trust not only through reliable information, but through experiences people can count on – being present where they make decisions and offering a seamless journey, digitally and in person. As AI changes how people find information, we are evolving our brand and distribution strategy so that Allianz stays visible, relevant and trusted, and delivers the best human experience wherever customers prefer it."
Bernd Heinemann
Group Head of Strategy, Brand and Customer Experience at Allianz SE
Group Head of Strategy, Brand and Customer Experience at Allianz SE
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Engage with our brand
Actions speak louder than words. Our global moves and local activations show how we inspire and make an impact.