The Allianz brand continues to grow, even in challenging times. For the fourth year in a row, Allianz was named the world’s number one insurer according to the 2022 Best Global Brands Ranking, released by leading consultancy Interbrand. In this year’s ranking, Allianz denotes a record year-on-year growth with a brand value of 18.7 billion USD, a rise of 3.5 billion USD compared to 2021. With this double-digit growth of 23%, Allianz is one of the top 15 global brands that grew the most during the year. These results also prove that Allianz is above direct competitors and the industry in terms of growth.
“We are further building the Allianz brand with all the actions taken every day. We are all brand ambassadors. Our global brand campaign, our social support, our environmental commitment, and our partnerships are strong contributors to the value of our brand, but there is much more than this. Our customer-facing digital tools combined with the passion and care of each of our over 155,000 Allianzers and 120,000 agents make the real difference that our customers experience every day”, said Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.
Strong performance along all growth drivers
The impressive increase of the brand value reflected in the 100 Best Global Brands ranking is supported by a strong performance along all growth drivers - financials, role of the brand and brand strength. In terms of brand strength Allianz remains strong on direction, alignment, agility, coherence presence and affinity while showing an improved brand strength on empathy and participation. Additionally, Allianz is growing significantly stronger than the average-ranked companies, with the 11th highest brand value growth.
“Profitable growth is very high on our strategy agenda. We are incredibly happy about this year’s brand value growth of +23%. Particularly against the backdrop of challenging times, growing our franchise value at a record level is an amazing achievement all our employees can be proud of. Next to our strong financial performance and the ever-growing importance of our OneAllianz brand strategy, it is the power of our positioning to give people confidence in tomorrow. Delivering on this promise in all Allianz experiences has never been more important than today and serves as guidance for our transformation from a push to a pull company”, highlighted Christian Deuringer, Global Head of Brand & Marketing.