As technology reshapes how decisions are made, the role of strong brands is evolving. Discover why Allianz sees trust and responsible brand building as central in an age of artificial intelligence (AI)
Brand value
The increasing importance of strong, trustworthy brands
#1 Global Insurance Brand
Allianz has once again proven itself among the most valuable brands globally and remains the most successful insurance brand for the seventh consecutive year. In Interbrand's Best Global Brands 2025 ranking, Allianz has climbed two positions to #27, with a brand value increasing by 20% to $28.2 billion which makes Allianz one of the top risers of the year . These results are driven by a strong financial performance and customer centricity combined with an uplift in brand strength through a consistently executed global brand strategy towards a brand in action.
"Our consistent top position and steady growth in brand value in this important ranking, which lists the top 100 brands globally, highlight Allianz's competence and the trust our customers and stakeholders have in us."
Bernd Heinemann
Head of Group Strategy, Marketing, Distribution at Allianz SE
Head of Group Strategy, Marketing, Distribution at Allianz SE
Related topic
Engage with our brand
Actions speak louder than words. Our global moves and local activations show how we inspire and make an impact.