Strategy

At our Capital Markets Day on December 10, 2024, Allianz has announced its strategic agenda and has further lifted its financial ambitions for the next years.

The world is faced with interconnected disruptions brought upon us by climate change, societal aging, and technological transformation that is accelerating at breakneck speed. The resulting uncertainty has real and tangible implications for our customers and society at large. The disruptions and trends are also making clear the relevance of Allianz’s purpose: shaping a more secure future.

At its Capital Markets Day on 10 December 2024, Allianz presented our renewed strategic agenda for the next three-year planning cycle, and lifted our ambitions for growth, performance, and value creation.

Oliver Baete
"Our strategic agenda is focused on strengthening our value-creation engines and making them even more resilient. Our priority for this next phase will be on translating the success of our customer-centric strategy, already evident in our leading brand strength and excellent customer satisfaction levels, into even higher sustainable, capital-efficient growth for our shareholders."
Oliver Bäte, Chief Executive Officer of Allianz SE

Secular trends, such as spiraling health costs, under-protected properties, or compounding pressure on public pensions, are driving demand for integrated Protection and Retirement solutions. Through Allianz’s successful strategic portfolio optimization across its Retail and Commercial Property-Casualty, Health & Protection, as well as our Life and Asset Management businesses, Allianz we are prepared to capitalize on these trends.

Further, through scalable reinsurance capabilities that leverage our life and asset management businesses, Allianz can expand our capacity to meet the increasing demand for our retirement solutions in a capital-efficient way.

In this environment, people are seeking out trusted partners such as Allianz to protect and grow what matters most to them. This “flight to trust” is a competitive advantage for Allianz: our superior trust levels are evidenced by our excellent Net Promoter Score® results – 72% of our segments outperformed their local markets on this metric in 2024 – or by being ranked the #1 insurance brand in the 2024 Interbrand Best Global Brands ranking for the sixth consecutive year.

This brand strength, combined with Allianz’s excellent customer satisfaction levels and superior service proposition, is creating strong pull effects that will attract a growing customer base and further fuel the company’s growth ambitions.

Allianz’s multi-year transformation around the customer relationship has prepared the company to fully capitalize on growing demand. Allianz will continue to translate the success of our customer-centric strategy into even higher sustainable, capital-efficient growth by focusing on three levers:

  1. Delivering Smart Growth: We ware along in our path to transform Allianz from the world-class product provider that we are today into a truly customer-driven organization. Our success is not only measured in profit figures but also in our ability to attract and maintain enduring customer relationships.
  2. Reinforcing Productivity: We have simplified all elements of our business model – products, processes and systems, implementing ‘Beat-the-Best’ principles. Significant advancements were also made in leveraging our global footprint and scaling our simplified model for the benefit of the customers we serve. We will continue this work to accelerate value-creating investments in our brand and customer relationships, also leveraging the latest generative AI solutions, which will in turn help us deliver on our growth ambitions.
  3. Strengthening Resilience: Our financial strength and resilience create the foundation for our growth and give us the confidence to grow. In a volatile and fast-changing world, we want to ensure that we can always continue to meet our promises to customers and stakeholders.
Find out more about Allianz Group. We have put together the most important facts for you.
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