Preparing the next generation to move

Through our MoveNow program, we're committed to moving people of the next generation across the globe through global and local initiatives on the Road to Paris 2024 and beyond.

Through the MoveNow Program we have, together with the International Olympic Committee, commissioned an independent research study to identify young people’s engagement with sports and physical activity. 

We surveyed five thousand youths between 12 and 24 years and two thousand parents across 10 countries. What we found out: while the majority of parents and young people recognize the benefits of playing sport, the level of engagement remains insufficient.

Boy holding up his arms while playing in the gym, figure 90%.

90% of young people play sports to improve physical health. Those who are active at least once a week are more likely to report a positive mood and self-confidence.
Girl playing basketball in the gym, figure 46%

Young people find it easier to concentrate at school when doing physical activity (46%). In addition, they develop “human capital,” including knowledge and teamwork.
Boys playing football, figure 72%

Seventy-two percent (72%) of young people think playing sports is important, including 32% who think it is very important.
Arrangement of sport wheelchairs in the gym

Females, young people from low-income households and people aged 20-24 years have lower participation rates in sports than other demographic profiles.
Detail of feet of young athletes in the gym

Around a third are playing less sport due to global issues like cost-of-living crisis (37%), COVID19 (31%) and climate change (30%).
Close-up of a basketball basket

Young people report having other responsibilities as the main barrier, preventing them from playing more sport.
Children playing basketball, wearing t-shirts with movenow logo
MoveNow Camp – Global Edition

From August 31 - September 4, 2023, together with our partner FC Bayern München, we hosted the first MoveNow Camp – Global Edition for young athletes aged 14-16 in Munich. Chosen through Allianz-hosted sports camps or events in their home countries, 30 talented young athletes traveled from 10 countries to our international sports camp in Munich, Germany, where they took part in professional athletic training in various disciplines (including mindfulness and teamwork).

Discover all about the camp 

Future Workout

You want to get future ready, able to manage your finances? Join our learning journey and get ready for all life has to offer.

Join the future workout

MoveNow Camp – Esports Edition

During Olympic Esports Week in Singapore, June 23-25, 2023, Allianz and the IOC joined up to host the MoveNow Camp – Esports Edition. The live event featured esports titles like Gran Turismo 7, professional esports training, physical and mental activities, and mentorship for teenagers from all over Asia.

Discover all about the camp

MoveNow Training Series

Together with the International Paralympic Committee, Allianz has developed the MoveNow Training Series to encourage young people with disabilities into sports. The series includes videos, a 21-day Training Plan, and Motivational Calendar Tips, along with our production process, to help drive accessibility in society.

Explore the Training Series

MoveNow TikTok Club

Under the hashtag #MoveNowForParis2024, we created the first TikTok Challenge of our MoveNow Club to get young people moving. Eight TikTok influencers launched the 24-second surfing warm-up challenge, with two of the influencer posts among the top performing Olympic-related content in August with over 16 million views. Look out for the next challenge in 2023.


MoveNow Sports Camps

Bringing “joy in movement” was the goal of the first Allianz MoveNow Camp – Basketball Edition. Hosted on the FC Bayern Munich Campus from 26 to 28 August, 35 children were invited to spend three days trying out various sports, including basketball, wheelchair basketball and athletics.

Impressions from the Basketball MoveNow camp: Children (also with wheelchairs) are playing, action, good vibes
MoveNow Young Leaders Hackathon

In August, we organized a Hackathon for more than 100 participants from the Young Leaders Forum at the European Championships Munich 2022. 
Any questions or additional support?
Allianz is proud to partner with a diverse array of sports teams, organizations, cultural figures, sporting venues, and educational programs. We forge relationships with partners who support diversity, spread awareness about important social issues, and educate future generations.

Partnership Office

Allianz SE
Group Market Management
Koeniginstr. 28
80802 Munich