As the world is gearing up for the World Football fever in Brazil, Allianz has expanded the award-winning “Allianz Family of Stadiums” by partnering and branding a new stadium in Vienna: the home of the football club SK Rapid will be rebuilt and will become a new “Allianz Stadion”.
The Allianz Group in Austria has just signed a contract for long-term naming rights of the new football stadium "Allianz Stadion" in Vienna. The new home stadium of the SK Rapid football club should be built by 2016. In a first step, the contract will run for ten years. As an international group and sustainable financial services provider, Allianz is pleased that ecological aspects, such as unique LED floodlights, will play a major role in the stadium.
"We are thrilled to now have the unique opportunity to associate SK Rapid’s new stadium with our brand, creating the “Allianz Stadion”. This partnership is our contribution to support one of the most traditional football clubs in Austria, and that makes us proud", says Christoph Marek, Sales Executive of the Allianz Group in Austria.
"The “Allianz Stadion” will be the most modern stadium in Austria with a clever visitor concept and impressive architecture – as well as improvements for the neighbours," says SK Rapid General Manager Werner Kuhn.
Sixth stadium in the Allianz family
In addition to the Allianz Stadion in Vienna, Allianz is the namesake for the world famous "Allianz Arena" in Munich, the "Allianz Riviera" in Nice, the "Allianz Stadium" in Sydney, the "Allianz Park" in London and the "Allianz Parque" in Sao Paulo. The Brazilian stadium is currently under construction.
“There is a strong emotional aspect to being the naming rights partner of a sports stadium – for a non-tangible brand like Allianz, it quickly becomes the “home of the brand” and a place of corporate pride for our employees and partners,” says Christian Deuringer, Global Head of Brand Management, Allianz SE. “Currently, Allianz, the global financial services provider, serves clients in over 70 countries via some 600,000 brand ambassadors: employees, agents, brokers and other partners. As well as boosting brand recognition for Allianz, the stadium partnerships and related activities also link very well to Allianz’s corporate social responsibility commitments globally.”