Allianz X to acquire Finanzen.de

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Allianz X, the digital investment unit of the Allianz Group, announced today that it will acquire Finanzen.de, a leading European B2B online marketplace for high-value consumer traffic in the insurance and financial services sectors.

Headquartered in Berlin, Finanzen.de uses a proprietary platform to connect lead generators and buyers in real-time. Additionally, the company acts as an online broker for certain insurance products in Germany and Switzerland. Over 1.2 million leads were traded on Finanzen.de’s platform in 2018.

finanzen.de
Source: Finanzen.de

“The acquisition of Finanzen.de will enhance our access to potential customers, support the success of our agents, and strengthen our sales networks,” said Ivan de la Sota, Member of the Board of Management and Chief Business Transformation Officer of Allianz SE.

Allianz X has entered into a binding agreement with Eli Global to assume complete ownership of the company.

Nazim Cetin, CEO of Allianz X, said, “Acquiring Finanzen.de will secure us a strong position in a fast-growing online leads market. We look forward to developing synergies with Finanzen.de, as well as supporting the expansion of its business to create further value.”

The acquisition is subject to customary closing procedures and is expected to close within the third quarter of this fiscal year.

About Finanzen.de

Finanzen.de is a B2B insurance and financial services leads marketplace. Finanzen.de targets the market of customer leads for insurance and financial products that are difficult to understand and compare. Finanzen.de additionally acts as a licensed broker for certain insurance products in Germany and Switzerland. 

About Allianz X

Allianz X is the digital investment unit of the Allianz Group, one of the world's leading insurers and asset managers, and part of the Group’s Renewal Agenda. Allianz X invests in digital growth companies that are part of our ecosystems related to insurance: Mobility, Connected Property, Connected Health, Wealth Management & Retirement, and Data Intelligence & Cybersecurity. We provide an interface between portfolio companies and the digital ecosystem within Allianz as well as drive innovation across Allianz’s operating entities and global lines of business. 

The Allianz Group is one of the world's leading insurers and asset managers with more than 92 million retail and corporate customers. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 673 billion euros on behalf of its insurance customers. Furthermore our asset managers PIMCO and Allianz Global Investors manage more than 1.4 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we hold the leading position for insurers in the Dow Jones Sustainability Index. In 2018, over 142,000 employees in more than 70 countries achieved total revenues of 131 billion euros and an operating profit of 11.5 billion euros for the group.

These assessments are, as always, subject to the disclaimer provided below.

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Daniela Markovic
Allianz SE
Gregor Wills
Allianz SE
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Allianz X to acquire Finanzen.de

Allianz X, the digital investment unit of the Allianz Group, announced that it will acquire Finanzen.de, a leading European B2B online marketplace for high-value consumer traffic in the insurance and financial services sectors. Headquartered in Berlin, Finanzen.de uses a proprietary platform to connect lead generators and buyers in real-time.