Allianz X to acquire Finanzen.de

Allianz X, the digital investment unit of the Allianz Group, announced today that it will acquire Finanzen.de, a leading European B2B online marketplace for high-value consumer traffic in the insurance and financial services sectors.

Headquartered in Berlin, Finanzen.de uses a proprietary platform to connect lead generators and buyers in real-time. Additionally, the company acts as an online broker for certain insurance products in Germany and Switzerland. Over 1.2 million leads were traded on Finanzen.de’s platform in 2018.

finanzen.de
Source: Finanzen.de

“The acquisition of Finanzen.de will enhance our access to potential customers, support the success of our agents, and strengthen our sales networks,” said Ivan de la Sota, Member of the Board of Management and Chief Business Transformation Officer of Allianz SE.

Allianz X has entered into a binding agreement with Eli Global to assume complete ownership of the company.

Nazim Cetin, CEO of Allianz X, said, “Acquiring Finanzen.de will secure us a strong position in a fast-growing online leads market. We look forward to developing synergies with Finanzen.de, as well as supporting the expansion of its business to create further value.”

The acquisition is subject to customary closing procedures and is expected to close within the third quarter of this fiscal year.

About Finanzen.de

Finanzen.de is a B2B insurance and financial services leads marketplace. Finanzen.de targets the market of customer leads for insurance and financial products that are difficult to understand and compare. Finanzen.de additionally acts as a licensed broker for certain insurance products in Germany and Switzerland. 

About Allianz X

Allianz X invests in digital frontrunners in ecosystems relevant to insurance and asset management. In just a few years, it has grown to a portfolio of more than 25 companies and AuM of over 2 billion euros. Allianz X has counted 11 unicorns among its portfolio so far. The heart and brains behind it all is a talented team of around 40 people. As one of the pillars of the Allianz Group’s digital transformation strategy, Allianz X provides an interface between Allianz Operating Entities and the broader digital ecosystem, enabling collaborative partnerships in insurtech, fintech, and beyond. As an investor, Allianz X supports mature digital growth companies to take the next bold leap and reach their full potential.

The Allianz Group is one of the world's leading insurers and asset managers with 126 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 716 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage nearly 1.8 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance  industry in the Dow Jones Sustainability Index. In 2021, over 155,000 employees achieved total revenues of 148.5 billion euros and an operating profit of 13.4 billion euros for the group.

These assessments are, as always, subject to the disclaimer provided below.

*Including non-consolidated entities with Allianz customers.
** As of June 30, 2022

Press contacts

Daniela Markovic
Allianz SE
Gregor Wills
Allianz X
As with all content published on this site, these statements are subject to our cautionary note regarding forward-looking statements:

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