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Allianz X to acquire Finanzen.de

Allianz X, the digital investment unit of the Allianz Group, announced today that it will acquire Finanzen.de, a leading European B2B online marketplace for high-value consumer traffic in the insurance and financial services sectors.

Headquartered in Berlin, Finanzen.de uses a proprietary platform to connect lead generators and buyers in real-time. Additionally, the company acts as an online broker for certain insurance products in Germany and Switzerland. Over 1.2 million leads were traded on Finanzen.de’s platform in 2018.

finanzen.de
Source: Finanzen.de

“The acquisition of Finanzen.de will enhance our access to potential customers, support the success of our agents, and strengthen our sales networks,” said Ivan de la Sota, Member of the Board of Management and Chief Business Transformation Officer of Allianz SE.

Allianz X has entered into a binding agreement with Eli Global to assume complete ownership of the company.

Nazim Cetin, CEO of Allianz X, said, “Acquiring Finanzen.de will secure us a strong position in a fast-growing online leads market. We look forward to developing synergies with Finanzen.de, as well as supporting the expansion of its business to create further value.”

The acquisition is subject to customary closing procedures and is expected to close within the third quarter of this fiscal year.

About Finanzen.de

Finanzen.de is a B2B insurance and financial services leads marketplace. Finanzen.de targets the market of customer leads for insurance and financial products that are difficult to understand and compare. Finanzen.de additionally acts as a licensed broker for certain insurance products in Germany and Switzerland. 

About Allianz X

Allianz X invests in digital frontrunners in ecosystems relevant to insurance and wealth management. As one of the pillars of Allianz Group’s digital transformation strategy, Allianz X provides an interface between Allianz Operating Entities and the broader digital ecosystem, enabling collaborative partnerships in insurtech, fintech, and beyond.

The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 785 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.8 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group.

These assessments are, as always, subject to the disclaimer provided below.

*Including non-consolidated entities with Allianz customers.

Press contacts

Daniela Markovic
Allianz SE
Gregor Wills
Allianz X
As with all content published on this site, these statements are subject to our cautionary note regarding forward-looking statements:

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