Each of the four Allianz People Attributes is represented by a drone and as a user steps through the questions, the drones race against each other. Whenever a user selects an answer, the positions of each drone within the race changes. Interspersed between the questions are fast-paced videos taken from the Drone Racing League, which thrust a user into the action with a pilot view as the drones loop, soar and maneuver around obstacles and through tunnels. The winning drone reflects the attribute that the user has most strongly identified with while answering the questions.
“’The Rise of Drones’ is not an academic psychological test,” says Gruber. “Rather, it is a gamified way to experience the People Attributes and their meaning – even if a person has never heard of these Allianz cultural cornerstones before.”
Angelika Inglsperger, Group Head of People Attraction and Talent Management, explains that Allianz decided against a “matching tool”, a common practice where candidates explore whether they fit a company’s needs. “Our intention was to make people consider what our People Attributes really mean for them and foster identification with our culture.”