Mexico rising
Mexico rising

Anyone looking for sound macroeconomic figures should divert their attention from Europe and look towards Latin America. There, in the shadow of Brazil and practically unnoticed by the rest of the world, Mexico has, in the past few years, developed into a significant growth market. For some time now, the Latin American country has been an economic success story.

George Sartorel, CEO of Allianz Italy
The Italian Job

The transformation of Allianz Italy in recent years is paying off. Few major insurance markets are more competitive than Italy. Nonetheless, Allianz Italy has been showing strong profitable growth lately and has become one of the country’s most dynamic insurers.

Allianz Life earns repeat ranking on FORTUNE's list of 100 best companies to work for
Allianz Life earns repeat ranking on FORTUNE's list of 100 best companies to work for

Minneapolis-based insurer achieves accolade for second straight year .

Allianz strengthens its presence in Benelux region
Allianz strengthens its presence in Benelux region

Integration of Allianz Belgium and Allianz Netherlands / Combination of complementary strengths in local markets / Expansion of market position by joint investments in services for customers and distribution partners / Robert Franssen to lead integration and to become Regional CEO Allianz Benelux

Successful brand supports business
Successful brand supports business

To pursue a successful business strategy, companies not only need excellent products, satisfied customers and a sound financial basis, but also a reputable brand that carries value. Allianz's brand strength has just been confirmed in the renowned Interbrand ranking for 2012.

Allianz brand value continues to increase

Interbrand confirms Allianz’s brand strength in the “Best Global Brands 2011” ranking // Customer focus, credible brand promise and worldwide consistency at core of success // Allianz ranks top as “Best Global Green Brand” in Financial Services

Allianz features real people and real life in new campaign

New marketing campaign shows real people in authentic situations / Brand communication strategy focuses on "sharing knowledge" and leverages digital space / First time: international concept and multi-local roll-out

Allianz brand ever stronger

Joseph Gross, Head of Group Market Management at Allianz SE, and his predecessor, Michael Maskus, were delighted to receive on behalf of Allianz the Booz & Co. 2010 Chief Marketing Officer Award. In this interview Gross explains how brands and market management can help crisis-proof and ideally even increase the brand value of a financial service provider.

Allianz brand value increases during financial crisis

Interbrand affirms Allianz brand strength / Customer focus and credible brand promise at core of success