Allianz has achieved a strong placement in the Interbrand 2010 ranking of the most important global brands. Allianz placed 67th, which is up 14 positions compared to 2009. According to Interbrand, the value of the Allianz brand is now some 4.9 billion euros, which represents an increase of 28 percent compared to 2009.
Allianz brand value increases during financial crisis
The Interbrand ranking calculates the value of a brand based on a number of criteria including brand relevance, brand leadership, market position, customer loyalty and diversification. It has been published once a year for over 30 years. In 2009, Allianz ranked 81.
"The Interbrand ranking is the most broadly recognized ranking of its kind, so it is a great affirmation for the Allianz brand and our market management strategy," says Joseph K. Gross, Global Head of Group Market Management at Allianz SE. "In times of financial crisis, customers look at the reality of the brand promise. Companies like Allianz, with sound ethics, a solid business model and strong performance for customers, are at an advantage.
Interbrand cites two reasons for Allianz's positive brand performance: firstly, the development of a recognizable identity through consistent global brand building, and secondly, Allianz's progress in securing profitability. "The growth of Allianz's brand value is a tremendous achievement within the industry and truly stands out among the Best Global Brands," says Jürgen Häusler, Chairman, Interbrand Central and Eastern Europe. "Allianz's investments in becoming the most trusted brand in the insurance and financial management sector are showing success."
Joseph K. Gross: "It is a great affirmation for the Allianz brand and our market management strategy"
Currently, some 80 percent of Allianz companies around the world operate under the Allianz name, compared to 65 percent in 2007. Recent examples of successful rebranding are Allianz companies in Italy and France. The financial services company offers insurance and asset management, with 153,000 staff members worldwide serving 75 million customers. "Interbrand's ranking is of particular importance to us. It doesn't only rank the brand, but also confirms the delivery of our services to customers is in keeping with our brand promise. Serving our clients well in these times is our most important responsibility. This recognition shows we are on the right course," says Michael Diekmann, CEO of Allianz SE.
The company's sustainable business approach was recently acknowledged when Allianz was again ranked among the top insurance companies in the 2010 Dow Jones Sustainability Index Rating. Allianz is the best ranked primary insurer in this rating index.
Michael Diekmann: "Serving our clients well in these times is our most important responsibility"
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