Maximilian Zimmerer is a patient man. Even in times of crisis and market turbulence he never tires of championing his message among the German population: "Life insurance will remain indispensable for old-age provision in the future." He comments tersely on news of its impending demise: "Rubbish!" Zimmerer – who has been at the helm of market leader Allianz Leben for the past six years, follows up his words with actions. Between them, he and his wife have nine life insurance policies with Allianz. "Can't get any safer than that," he says.