Allianz positioned as one of the world’s strongest brands


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In this year’s Global 500 report issued by Brand Finance, a leading brand strategy consultancy, Allianz brand was ranked 30th in the list of the world’s most valuable brands. Among the world’s 100 most valuable insurance brand, Allianz ranked first among internationally operating insurers. This was announced by Brand Finance today.

The rating confirms Allianz’s position as one of the world’s strongest brands. Among the main reasons for the upgrade are the improved revenue outlook after the Corona-induced uncertainty and an increase in the Allianz’s Brand Strength Score.

With the brand’s Asset Management business, and €2.5TAuM, the brand value increased by 12% for Allianz and reached almost €39 billion

 “This news affirms not only the brand strength of Allianz but also demonstrates that Allianz is more than a leader in the insurance business,” said Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.

With a top brand strength rating in the AAA band, Allianz will use its brand as a key facilitator for moving the business into new and adjacent categories. The growing strength of Allianz, combined with digitalization, enables even more significant value creation as a multiline company’, such as financial services. As announced during its Capital Markets Day in late 2021, Allianz will leverage is purpose and brand to generate profitable growth and drive customer centricity in its strategy 2022+.

“It makes me very proud to share such fantastic news at the beginning of 2022. Being rated 30th among the strongest global brands reflects the hard work and strategy behind the steadily growing Allianz brand,” said Dr. Christian Deuringer, Head of Global Brand & Marketing at Allianz SE.

The Allianz Group is one of the world's leading insurers and asset managers with more than 122 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 714 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.7 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2022, over 159,000 employees achieved total revenues of 152.7 billion euros and an operating profit of 14.2 billion euros for the group***.
* Including non-consolidated entities with Allianz customers.
** As of June 30, 2023.
*** As reported – not adjusted to reflect the application of IFRS 9 and IFRS 17.

Press contact

Michael Madden
Allianz SE
Domenica-Isabell Fraas
Allianz SE
As with all content published on this site, these statements are subject to our cautionary note regarding forward-looking statements:

Further information

Allianz positioned as one of the world’s strongest brands

In this year’s Global 500 report issued by Brand Finance, a leading brand strategy consultancy, Allianz brand was ranked 30th in the list of the world’s most valuable brands. 

Allianz brand value climbs 17 percent to over 15 billion USD in one year

Allianz was named the world’s ‘Best Insurance Brand’ again in Interbrand’s Best Global Brands ranking 2021, climbing five ranks to #34 of top 100 global brands. This represents the largest brand value increase since Allianz entered the 100 Best Global Brands ranking.

Allianz once again named the world’s #1 insurance brand in Interbrand’s Best Global Brands Ranking

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