To our customers, our employees and our partners,
Thank you for giving us your trust and your loyalty, and for helping to make us the #1 Insurance brand for a second year in a row.
We are thrilled to be named the world’s top insurance brand by Interbrand’s Best Global Brands Ranking, especially in the midst of such challenging times.
“We are immensely proud to be the #1 insurance brand, and to have secured our place on the Top 40 Best Global Brands list. In just 10 years, Allianz has moved from 67th place on the list with a value of 4.9 billion US dollars in 2010, to 39th place with a value of almost 13 billion US dollars in 2020,” said Christian Deuringer, Head of Brand & Partnerships.
The ranking isn’t just an encouraging sign of the brand’s growing strength. It also points to Allianz’s increasing role in people’s lives.
“During Covid-19, we worked extremely hard to deliver on our promise and beyond, taking on an even greater role and responsibility in the lives of our customers. Our customer centricity and resilience allow us to benchmark ourselves against brands across industries. The diversity of what we offer, for example, with health services like Doctor on Call, or Chat with Allianz Partners, had an immense impact during the pandemic and made the difference,” stated Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.
Keeping the focus on resilience and customer centricity is reflected in the success of the Allianz brand. We plan to keep it at the heart of everything we do as our brand grows from strength to strength.