Allianz is the #1
insurance brand globally*

number 1 insurance brand in the world

We’re the #1 insurance brand! (Again!)

To our customers, our employees and our partners,

Thank you for giving us your trust and your loyalty, and for helping to make us the #1 Insurance brand for a second year in a row.

We are thrilled to be named the world’s top insurance brand by Interbrand’s Best Global Brands Ranking, especially in the midst of such challenging times.

“We are immensely proud to be the #1 insurance brand, and to have secured our place on the Top 40 Best Global Brands list. In just 10 years, Allianz has moved from 67th place on the list with a value of  4.9 billion US dollars in 2010, to 39th place with a value of almost 13 billion US dollars in 2020,” said Christian Deuringer, Head of Brand & Partnerships. 

The ranking isn’t just an encouraging sign of the brand’s growing strength. It also points to Allianz’s increasing role in people’s lives.

“During Covid-19, we worked extremely hard to deliver on our promise and beyond, taking on an even greater role and responsibility in the lives of our customers. Our customer centricity and resilience allow us to benchmark ourselves against brands across industries. The diversity of what we offer, for example, with health services like Doctor on Call, or Chat with Allianz Partners, had an immense impact during the pandemic and made the difference,” stated Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.

Keeping the focus on resilience and customer centricity is reflected in the success of the Allianz brand. We plan to keep it at the heart of everything we do as our brand grows from strength to strength.

Interbrand publishes the Best Global Brands report on an annual basis. Each year's report aims to identify the world's 100 most valuable brands. Interbrand’s brand valuation method was the first to receive ISO 10668 certification. 

To qualify, brands must be publicly listed and have a global presence. Brands are then evaluated following the economic profit that can be allocated to branded sales, the role of brand, i.e. the extent to which the brand influences the buying decision, and finally the brand’s strength, which is established over ten different internal and external factors of brand performance.

For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends, visit www.interbrand.com/best-global-brands/.

Allianz CEO Oliver Bäte discusses Allianz brand

"We encourage our customers to explore life knowing that they are protected by Allianz"
- Allianz CEO Oliver Bäte

Why brand matters