Allianz is the #1
insurance brand globally

Allianz brand value climbs 17 percent to over 15 billion USD in one year

Allianz continues to be the world’s most valuable insurance brand, according to the 2021 Best Global Brands ranking, released by leading consultancy Interbrand today. Within the top 100 global brands, Allianz has climbed five ranks since 2020 to #34. Allianz’s brand value has risen by 2.2 billion USD in one year to 15.2 billion USD, an increase of 17 percent. This increase is the strongest since Allianz entered the 100 Best Global Brands ranking in 2007 with a brand value of 4.0 billion USD.

“Congratulations to all! The Allianz brand demonstrates strong resilience and delivery of value for people, companies and the broader market. We have been working hard to apply our guiding principles ‘Shape, Care, Deliver’ to the brand and customer experience,” said Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.

“I’m extremely proud of this year’s amazing result. A big thanks to Allianz employees, our agents and brokers. They are truly living our purpose – ‘We secure your future’ – and are tirelessly working to improve Allianz customer journeys and to find simple solutions to give our customers more confidence in their daily lives and in their future,” said Dr. Christian Deuringer, Head of Global Brand & Marketing at Allianz SE.

For the complete top 100 ranking, visit https://interbrand.com/best-global-brands/ and for the report with comprehensive analysis, visit https://interbrand.com/best-brands/.

The full press release is available as a PDF at the bottom of this page. You can also click here to read it online. 

Interbrand publishes the Best Global Brands report on an annual basis. Each year's report aims to identify the world's 100 most valuable brands. Interbrand’s brand valuation method was the first to receive ISO 10668 certification. 

To qualify, brands must be publicly listed and have a global presence. Brands are then evaluated following the economic profit that can be allocated to branded sales, the role of brand, i.e. the extent to which the brand influences the buying decision, and finally the brand’s strength, which is established over ten different internal and external factors of brand performance.

For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends, visit www.interbrand.com/best-global-brands/