Allianz joins top 50 most valuable global brands

Photo courtesy: Interbrand

For the seventh consecutive year, Allianz has climbed the Interbrand ranking of the 100 most valuable brands in the world. The Allianz brand came 49th in this year's “Best Global Brands Ranking”. Increasing the brand value by 6 percent, Allianz can now post a brand value of $10.059 billion for 2017. Allianz started its rise with a brand value of $4.9 billion in 2010.

Allianz’s 2017 growth momentum is similar to brands such as Google, SAP and Gucci, according to the study. “It’s better to lead change than to be led by it. We are transforming a traditional financial group into an agile company by experimenting with new technologies and ways of working. New forms of collaboration and partnerships have proven invaluable,” said Jean-Marc Pailhol, Head of Group Market Management & Distribution.

The focus of the 2017 ranking was on companies that concentrate on customer orientation, employee engagement and new digital technologies. Change is acting rather than reacting, growing rather than maintaining and mastering growth as the world around us changes dramatically in terms of generations and technology.


Interbrand methodology

The global brand value ranking by Interbrand is based on an analysis of the financial performance of the company’s branded products or services, the role of the brand in customers’ purchase decision, and the brand’s competitive strength.

The Allianz Group is one of the world's leading insurers and asset managers with more than 86 million retail and corporate customers. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing over 650 billion euros on behalf of its insurance customers while our asset managers Allianz Global Investors and PIMCO manage an additional 1.4 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we hold the leading position in the Dow Jones Sustainability Index. In 2016, over 140,000 employees in more than 70 countries achieved total revenues of 122 billion euros and an operating profit of 11 billion euros for the group.

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Kathrin Zechmann
Allianz SE
Phone +49 89 3800 18475
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