The report assesses brands by consumer perception of green activities and a demonstration of environmental performance. The evaluation is based on publicly available information and data. Perception elements include authenticity, relevance, differentiation, consistency, presence and understanding. Performance is measured across the sectors governance, stakeholder engagement, operations, supply chain, transportation and logistics as well as products and services.
Allianz announced Best Global Green Brand in Financial Services sector
In regards to the public perception of Allianz as a green brand and the company’s environmental sustainability performance, Interbrand states: "Allianz is the highest-ranked financial services brand on our list. While Allianz does not lead any single pillar within the financial services sector, the company is in the top five (out of 14) companies in all performance pillars. As an insurance company, it has to take climate change seriously. Indeed, it predicts that payments for claims from extreme weather will more than double by 2019. Internally the Allianz4Good department was established in 2008 and oversees a wide variety of sustainable development activities including Allianz Climate Solutions GmbH (ACS) focused on the growing market for renewable energy, clean technology and the carbon market. Allianz offers a wide range of green products, including car insurance discounts for hybrids, driving less or using public transport, and special cover for using renewable energies or upgrading a home or property to be green. These offerings combined with investment in wind and solar energy, and internal emissions targets shows that it understands the issue."
Allianz’s high ranking is the result of the company’s long-term commitment to green initiatives and the constant development and improvement of green solutions. Allianz Group has already developed around 70 products and services that help mitigate climate change or take its environmental impact into account. The solutions range from asset management to insurance and assistance.
"More and more customers want to act in an environmentally conscious manner in many of their life situations. With our 'green' products and services, we help customers meet this need when it comes to financial services," says Armin Sandhövel, CEO of Allianz Climate Solutions.
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