About Football

Football is the most popular sport in the world. Football is a commitment to a team, a community, and the next generation. Through our football partnerships, we are dedicated to strengthening diverse and inclusive communities, future generations and preparing people for a better tomorrow through sports.

About our lighthouse partnership with FC Bayern München

Allianz has enjoyed a long-standing partnership with FC Bayern for more than 20 years. It encompasses the naming of the Allianz Arena, the men's, women's, and youth teams, and increasingly covers digital and social media.

Together with FC Bayern we recently launched the “Allianz Ready Coach," designed to give young professional female athletes greater financial literacy and confidence in financial dealings.

Women's football players in action-packed scene during a football match

Preparing the next generation with our Global Move Now Camp Allianz has long supported young generations, for example through the Move Now programs with 20 camps across 10 countries in 2022, which includes an annual youth camp with FC Bayern.
Another program is the Allianz Ready Coach program, a free 40-minute financial consultation session that gets young women ready to pursue a career in sports with confidence. 
Allianz is proud to partner with a diverse array of sports teams, organizations, cultural figures, sporting venues, and educational programs. We forge relationships with partners who support diversity, spread awareness about important social issues, and educate future generations.

Partnership Office 

Allianz SE
Group Market Management
Koeniginstr. 28
80802 Munich