PressNewsCompanyPoint of view: A fast track to a fast quote

3 questions, 3 answers

A fast track to a fast quote

Service & Contacts

Allianz Group Communications
Koeniginstr. 28
80802 Munich

Contact overview

Receive the latest Allianz news.


Follow Allianz in the social networks:


  • Contact

  • Newsletter

  • Social Media

Founded in 1996, Genialloyd was one of the first direct insurers on the Italian market. The Allianz subsidiary continued to set the bar in the digital age, exploiting and creating digital tools to gain new customers and increase their satisfaction. Its FastQuote, for example, has already been rolled out in more than 25 Allianz entities worldwide. spoke with Leonardo Felician, CEO of Genialloyd SpA since 2009, to gain some of his insights.


Allianz SE
Munich, Feb 24, 2016

Allianz-Leonardo Felician, CEO of Genialloyd SpA

Leonardo Felician, CEO of Genialloyd SpA


Genialloyd continues to rank high among insurance providers on attributes such as price and helpfulness in responding to claims. How have you been able to strengthen your position?

By meeting our customers where they are. Today, this means mobile, online and on the phone. Digitization has been part of our overarching business architecture from the start. The Internet and email were just catching on when our company was founded in 1996. Today, we send tens of millions of emails and text messages a year to communicate digitally with more than 93 percent of our customers. It has been, and will continue to be, a convenient and cost-effective communication tool.

For a company to maintain and grow its market share, it has to keep pace with how people like to communicate. For instance, we moved 100 percent of our website to responsive technologies to allow navigation from tablets and smartphones. We have been using Facebook and Twitter since 2010. Our primary goal is to provide excellent customer service, not just generate “Likes”. Social media helps us both react quickly to customer needs and solve customer complaints.

Facebook and Twitter are standard business tools today. What is Genialloyd doing to continue to lead the herd?

Just a couple of months ago, we became the first Italian insurance company to integrate Whatsapp into our customer service platform. It’s a big selling point for Genialloyd. Customer feedback has been great and it just took a couple of weeks for programming.

But one of our boldest moves was the creation of a tool that has become a standard in the Allianz Group. When customers said they wanted a simple and easily accessible way to get a quick quote for car insurance, FastQuote® was our answer. All our customers have to do is enter in two pieces of information, license plate number and date of birth, and click once. Within seconds, they receive a binding offer. The FastQuote tool is available online, by email, by SMS and on our Facebook page.

The success has been spectacular. FastQuote accounts for a large percent of the many million quotes we make yearly. It has been an extremely profitable growth engine. We have gone from third to first direct insurance company in Italy and from being number 23 on the Italian motor third-party liability insurance (MTPL) market to number 8. In a few years, our customer base has increased three fold from 0.5 to 1.5 million and our revenues / GWP amount to over 600 million euros.

How is it possible to generate such a sophisticated offer based on just two pieces of information?

Innovation. Allianz and Genialloyd employ some very clever women and men who are highly engaged and given the freedom to think out of the box to innovate. We’ve been following a Steve Jobs recipe from the very beginning: build an innovative and very intuitive front end with a high technological sophistication in the back end. This is a real example of technical excellence. FastQuote was even honored with the Allianz Global Innovation Award and is now the standard in the Allianz Group.


(Interview: Marilee Haraldsson)

  Forward Looking Statement disclaimer

As with all content published on this site, these statements are subject to our Forward Looking Statement disclaimer:


  Press contact

Petra Krüll
​Allianz SE
Phone +49.89.3800-2628
Send email

  More at

Encouraging Future Generations: Life of a Refugee

Allianz-Encouraging Future Generations: Life of a Refugee
May 23, 2018 | Allianz SE

Beyond the headlines and the debates, the ‘refugee’ label comes with untold stories of human adversity. Meet three social ventures that are working to help the unfortunate get back on their feet...


Allianz completes sale of part of its life insurance portfolio in Taiwan to China Life

Allianz-Allianz completes sale of part of its life insurance portfolio in Taiwan to China Life
May 18, 2018 | Allianz SE

Allianz today announces that it has completed the sale of part of its traditional life insurance portfolio in Taiwan to China Life Insurance Co. 


Allianz and PIMCO launch new retirement income business in Australia

Allianz-Allianz and PIMCO launch new retirement income business in Australia
May 17, 2018 | Allianz SE

Allianz, one of the world’s largest insurers, and PIMCO, one of the world’s premier fixed income managers owned by Allianz, have announced the launch of a new business in Australia, Allianz Retire+ Powered by PIMCO, to deliver the next generation of retirement income solutions.