Equity culture – a delicate fledgling

The allure of equities and investment funds among private investors in industrialized nations has been waning ever since the stock market crash of 2000. Whereas these forms of investment still accounted for 28.3% of the financial assets of Germany's private households in 2000, this figure had dropped to 19.7% by 2009.

The main winners in this trend are bank deposits and insurance entitlements, which now account for 38.3% as opposed to 35.1%, and 33.5% as opposed to 28.8%, of total assets respectively. If this development results in a long-term increase in the share of private household assets that are invested in low-risk investment forms, private household asset growth is likely to be lower in the future, because the returns offered on these investment forms tend to be lower than those offered by equities.

If interest in equities remains subdued, this could also have a long-term impact on the equity culture in continental Europe, which is underdeveloped to begin with. This is why it is important to gain a better understanding of the possible reasons behind this trend.

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