Allianz Croatia and NPC Croatia's Paralympic Camps empower children with disabilities aged 6-15 through inclusive sports and development activities, fostering community inclusion in four Croatian cities.
Strengthening the next generation’s resilience for a better tomorrow
MoveNow promotes health, movement, and well-being as key drivers of resilience, belonging, and inclusive participation. It highlights how physical activity through sports, daily movement, and access to health-promoting environments empowers individuals and builds stronger, more connected communities.
Launched in 2022 together with the International Olympic Committee, MoveNow began as a global initiative to inspire youth movement during the pandemic. Rooted in an independent research study on the benefits of sports and physical activity, it quickly evolved into one of Allianz’s most impactful social initiatives.
Since 2024, MoveNow has become Allianz’s overarching strategic framework for our social impact and corporate citizenship initiatives. As part of this strategy, we are promoting physical activity, well-being, and inclusive access to sports as essential drivers of confidence, resilience, and community participation.
Our key initiatives
From sports camps to movement-focused health campaigns, MoveNow initiatives unlock opportunities for young people everywhere to grow, thrive, and belong.
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2025
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2024
MoveNow Parasport Camps Croatia
Allianz Croatia and NPC Croatia's Paralympic Camps empower children with disabilities aged 6-15 through inclusive sports and development activities, fostering community inclusion in four Croatian cities.
"Parahrátky", Allianz Czech Republic
The initiative connected disabled students with classmates to try wheelchair basketball, goalball, and more. Guided by pro athletes, all participants were inspired by building a world without barriers.
Allianz Spain offers inclusive sports in six major Spanish cities
Allianz MoveNow Inclusive Sports Days engage 800 youth in adapted sports to combat sedentarism and enhance inclusion, fostering empathy and resilience while integrating financial literacy and career mentoring.
Allianz Life empowers girls through sport & education
In partnership with The Sanneh Foundation, Allianz Life hosted a MoveNow soccer camp for young women. They combined sports training with mental health and financial literacy to build skills for a healthy, secure future.
Allianz MoveNow Basketball Camp Greece
150 kids aged 7–14 joined forces with the Giannakis Academy for a six-day sports journey. From mastering drills to meeting Greek basketball legends, this camp fueled teamwork and young dreams through movement.
MoveNow Football Camp in Indonesia
In September 2025, Allianz Indonesia hosted a football training camp at CIBIS Park in Jakarta. Under the guidance of national legends and seasoned coaches, 30 teens aged 14 to 16 underwent comprehensive football training, including tactical strategies, strength building, injury prevention, and teamwork.
Unity Awards
We launched the Power of Unity program at the end of 2024 to bridge divides, foster belonging, and restore confidence in a shared future. And now it’s time for the next step. Get ready for the Unity Awards – celebrating those who bring people together through sports. The Unity Awards – launched together with the International Olympic Committee – recognize individuals who use sport as an enabler to address social or community challenges, fostering inclusion and connection that makes sport more than just a game.
Allianz MoveNow Camp – Global Edition
From September 12th to 16th 2024, together with our partner FC Bayern München, we hosted the second MoveNow Camp – Global Edition for young athletes aged 14-16 in Munich.
Chosen through Allianz-hosted sports camps or events in their home countries, 30 talented young athletes traveled from 10 countries to our international sports camp in Munich, Germany, where they took part in professional athletic training in various disciplines (including mindfulness and teamwork).
MoveNow 'Hour for Us' Initiative, Croatia
In 2024, Allianz Croatia with the Croatian National Olympic and Paralympic Committees launched a very special event. Hour for Us encouraged parents to spend meaningful time with their children to strengthen emotional bonds and support mental well-being. More than 400 families joined a public event featuring Olympic and Paralympic sports activities and educational theatre on financial literacy.
Here's why we're doing it
Through the MoveNow Program we have, together with the International Olympic Committee, commissioned an independent research study to identify young people’s engagement with sports and physical activity.
We surveyed five thousand youths between 12 and 24 years and two thousand parents across 10 countries. What we found out: while the majority of parents and young people recognize the benefits of playing sport, the level of engagement remains insufficient.
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Importance
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Barriers
The importance of sport
Physical and mental health
90% of young people play sports to improve physical health. Those who are active at least once a week are more likely to report a positive mood and self-confidence.
Educational outcomes
Young people find it easier to concentrate at school when doing physical activity (46%). In addition, they develop “human capital,” including knowledge and teamwork.
Importance rating
Seventy-two percent (72%) of young people think playing sports is important, including 32% who think it is very important.
Barriers to participation
Demographic inequalities
Females, young people from low-income households and people aged 20-24 years have lower participation rates in sports than other demographic profiles.
Global issues
Around a third are playing less sport due to global issues like cost-of-living crisis (37%), COVID19 (31%) and climate change (30%).
Other responsibilities
Young people report having other responsibilities as the main barrier, preventing them from playing more sport.
Allianz MoveNow Social Impact Strategy
While sport and movement remain core elements, the strategy encompasses topics such as education, health, community development, and sustainability.
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Our Partnerships
Allianz is proud to partner with a diverse array of sports teams, organizations, cultural figures, sporting venues, and educational programs. We forge relationships with partners who support diversity, spread awareness about important social issues, and educate future generations.
Contact
Partnership Office
Allianz SE
Group Market Management
Koeniginstr. 28
80802 Munich