Guided by our Purpose

Since 1890, all around the globe, we have been working hard to secure people’s lives and to prepare our customers for everything life has to offer.

Because we know how important it is to have a partner with stamina at your side who prepares you with solid and sustainable solutions, we strive to do it right – with passion and persistence.

Jim Rohn – "Part of success is preparation on purpose." quote with a woman before the start of hiking up a mountain
Times are tough, but so are we. Because we believe people need a resilient partner to prepare them with guidance and support. Today and tomorrow, we are here when it matters.
two friends, one of them with prosthetic leg, hugging each other, public place, evening sun, Confidence in tomorrow
We are convinced that we progress in life when we don’t brace for the worst, but instead, prepare for the best. With our access to knowledge and capabilities – connected with the passion of our employees – we help people to get ready for whatever life has to offer.
Every day, everybody in our company does everything to create a new experience, guided by three simple yet meaningful principles. They guide how we care for our customers, shape society and deliver reliable, quality products and solutions.
shape – a better tomorrow together
care – about our customers' hopes and fears
deliver – quality in a fair and simple way
Actions speak louder than words. Our global moves and local activations show how we inspire and make an impact.