Partnerships

To inspire people and prepare them for everything that life has to offer, we build partnerships with like-minded organizations that embrace innovation and promote positive change in the world. At the heart of every partnership is our sustainability agenda, allowing us to highlight important topics like climate change, corporate citizenship, and an inclusive environment.

We are proud to be long-standing partners with iconic sports institutions like FC Bayern and the Olympic & Paralympic Movement. These partnerships capture the emotional spirit of our business and inspire millions  worldwide with stories of great effort and achievement.

Breathtaking winter landscape of the Dolomites in Italy, setting the stage for the Milano Cortina 2026 Winter Olympics. Get ready for an unforgettable sports event in the heart of the Italian Alps, featuring world-class skiing, snowboarding, bob sled and more.

We are getting behind the Olympic and Paralympic Movements as the Worldwide Insurance Partner from 2021 until 2032. And prepare the world for a better tomorrow through sports.

Allianz is proud to have a global Allianz Family of Stadiums, which is comprised of unique landmarks and state-of-the-art sporting facilities in eight countries. We invest in stadiums because we are committed to supporting local communities by helping develop central hubs for global industry and tourism in key regions worldwide. With every stadium in our family, we raise the bar in safety, sustainability, and contemporary design.
Picture of Allianz Arena in red lights
A professional FCB footballer is taking a picture of two colleagues in the middle of the crowded stadium

Football is a commitment to a team, a community, and the next generation. 
Through our football partnerships, we are dedicated to fostering integrity, fairness, inclusion, and trust strengthening future generations and preparing people for a better tomorrow through sports.
As a long-standing partner of FC Bayern football club, Allianz additionally joined forces with professional footballer Harry Kane. This partnership underscores our dedication to supporting team sports like football, which are as important as ever as a societal stabilizer and health promoter for local communities
The photograph of Harry Kane
Jannik Sinner

Global tennis star Jannik Sinner and Allianz join forces, with the leading insurer and asset manager becoming an official partner of the four-time Grand Slam champion. Boasting approximately 300 million fans worldwide and a billion strong ATP global fan base, tennis is the second-most popular sport behind football across Allianz key markets.

To succeed in golf you need passion and commitment. We bring both to the course. And support professional as well as amateur levels to encourage community engagement, strengthen family bonds, promote business relationship building, and make young people ready to become tomorrow’s champions.
Golf ball with Allianz logo in the foreground. Background: Traditional St. Andrews golf park buildings, Scotland
Allianz's positioning in the Interbrand Best Global Brands ranking highlights the growing strength of our brand and the trust from our stakeholders  accelerating smart growth and enhancing market leadership.