Football

Since 2000, our long-standing partnership has been committed to fostering diverse and inclusive communities, supporting future generations, and preparing people for a better tomorrow through sports. We are a trusted partner of FC Bayern München, the reigning German champions in both Women’s and Men’s football.

This exciting partnership offers significant business opportunities and the potential for innovative activities. As Germany's most successful club and one of the world's best teams, our partnership with FC Bayern München extends our global presence while strengthening our local roots. The partnership has gained increased visibility since the opening of the Allianz Arena in 2005.

Allianz is proud to be the main sponsor of FC Bayern Women, championing the growth and success of women's football. With shared values of dedication, teamwork, and excellence, this partnership strengthens the visibility and support for women’s sports on a global scale. FC Bayern Women continue to make history, and Allianz stands beside them, ensuring that their achievements are recognized and celebrated at the highest levels.

In addition, Allianz and FC Bayern join forces every October to raise awareness for an important cause during Breast Cancer Awareness Month. In a powerful show of solidarity, the Allianz Arena is illuminated in pink, symbolizing support for those affected by breast cancer. In 2024, FC Bayern also released a special edition jersey to mark the occasion, reinforcing the club’s and Allianz’s commitment to social responsibility. This initiative highlights the importance of awareness, early detection, and ongoing research in the fight against breast cancer, demonstrating Allianz’s dedication to meaningful global causes beyond the football pitch.

As the sleeve partner of FC Bayern, Allianz took an innovative approach of engaging with fans and bringing them closer to their team. The Allianz logo on the men’s jersey sleeve is a QR code which directs fans to the Allianz x FC Bayern Hub. Under the tagline “Support for our Supporters”, this platform offers money-can’t-buy experiences and exclusive content – provided by Allianz to the fans of FC Bayern. This initiative reflects Allianz’s commitment to supporting sports, fostering strong communities and delivering unforgettable experiences to a global audience.