Allianz, the leading insurer and asset manager, is once again among the most valuable brands in the world and, for the seventh consecutive year, the most valuable insurance brand globally. In Interbrand’s Best Global Brands 2025 ranking, Allianz climbed two ranks to #27 of all corporate brands across all sectors, with the top five brands being Apple, Microsoft, Amazon, Google, and Samsung. Furthermore, Allianz increased its brand value to $28.2 billion, an increase of 20 percent over the prior year – five times the growth rate of other ranked brands.
Allianz affirms its status as the world’s most valuable insurance brand; achieving its highest-ever brand value at $28.2 billion
“In this time of uncertainty, more people are turning to partners they trust to protect what they value most. Allianz’s position as the top insurance brand globally, alongside our rising brand valuation, shows that this flight to trust trend is a competitive advantage for us. By delivering the best experience for our customers, being relevant in their lives, and inspiring a sense of confidence and optimism in the future, we are building a world-leading brand that drives our growth.”
Oliver Bäte,
CEO of Allianz SE
CEO of Allianz SE
Strategic brand evolution drives success
Allianz’s strong performance in Interbrand’s annual ranking is a result of its dynamic and effective brand strategy. Centered on its core strengths of trust, competence, and protecting what matters most to people, the brand has been positioned to create deep connections, emotional experiences, and social contributions worldwide. Allianz leverages long-term partnerships and pioneering initiatives that position the company as a trusted partner and unifier, bringing together customers, employees and society through the power of sports and societal programs.
“Through our 'brand in action' strategy, Allianz transforms partnerships into powerful platforms of belonging. Across 70 markets, we go beyond traditional advertising to bring our brand to life through meaningful actions and authentic, social engagement."
Dorothee Mathieu,
Head of Global Brand, Partnerships & Sponsoring at Allianz
Head of Global Brand, Partnerships & Sponsoring at Allianz
Enhancing global presence through strategic partnerships
As Worldwide Insurance Partner of the Olympic and Paralympic Movements, Allianz is a leading contributor to the largest sports gathering in the world, while also owning the biggest sports naming rights through its 'Family of Stadiums' across continents. These stadiums host sports events for 10 million fans every year around the world. The Allianz Arena, home stadium of its partner FC Bayern Munich, marked its 20th anniversary in 2025 and has become a landmark icon for modern football. Besides these global partnerships, Allianz also engages with national clubs and foundations. A core element of the company’s social engagement is its commitment to youth, fostering health as well as inclusion and equality to develop skills and opportunities.
Building trust through unity
Allianz lives up to the meaning of its name: 'alliance.' In a time of polarization and division, the company’s Power of Unity program inspires constructive engagement, optimism, and togetherness among individuals and organizations. Through thought leadership, learning programs, community initiatives, and Unity Sports Awards, the program aims to foster dialogue and inclusion, bridge divides, and restore trust in organizations.
About the Interbrand Ranking
The Interbrand Best Global Brands Ranking is a renowned annual report that ranks the 100 most valuable global brands based on financial performance, the brand's role in customer purchase decisions, and its brand strength.
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About Allianz
The Allianz Group is one of the world’s leading insurers and asset managers, active in almost 70 countries and serving around 97 million private and corporate customers*. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 764 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 2.0 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2025, over 156,000 employees achieved total business volume of 186.9 billion euros and an operating profit of 17.4 billion euros for the Group.
* Customer count reflects Allianz customers in consolidated entities that are part of the customer reporting scope only.
** As of December 31, 2025.
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