Last updated: March 31, 2026
Allianz achieves strongest Brand Finance results to date
In the 2026 Brand Finance Global 500 report, Allianz achieved the strongest year on year growth, increasing its brand value by 22% to an unprecedented $60.7 billion. This milestone reinforces Allianz’s position as the #1 in Global Insurance and Asset Management, advancing to 21st place in the overall ranking.
Allianz’s strong performance is driven by consistently outstanding financial results and its dynamic and effective brand strategy. Centered on its core strengths of trust, competence, and protecting what matters most to people, the brand has been positioned to create deep connections, emotional experiences, and social contributions worldwide.
These results build on a remarkable year for the Allianz brand. In 2025, Allianz was recognized as the world’s most valuable insurance brand in the Interbrand Best Global Brands ranking. This is an achievement that proves our strong momentum in brand and business.
Get the full Brand Finance reporting here.
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About Allianz
The Allianz Group is one of the world’s leading insurers and asset managers, active in almost 70 countries and serving around 97 million private and corporate customers*. Our customers benefit from a broad range of personal and corporate insurance services, including property, life and health insurance, as well as assistance services, credit and global business insurance. Recognized for the seventh consecutive year as the number one global insurance brand in Interbrand’s Best Global Brands 2025 ranking, Allianz’s success is built on technology-enabled customer centricity – providing peace of mind, protection, and prevention for our customers and strengthening the resilience of individuals, communities, and societies. We are one of the world’s largest investors, managing around 770 billion euros on behalf of our insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 2.0 trillion euros of third-party assets. Thanks to our systematic integration of environmental and social criteria in our business processes and investment decisions, Allianz received an MSCI ESG Rating of AAA (as of March 2026). In 2025, our 156,000 dedicated employees achieved a total business volume of 186.9 billion euros and an operating profit of 17.4 billion euros for our shareholders.
* As of December 31, 2025. Customer count reflects Allianz customers in consolidated entities that are part of the customer reporting scope only
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