Germany has been the first major European retail market to lift country-wide restrictions on “non-essential stores” on 20 April, putting an end to a five-week mandatory closure of a majority of non-food stores. While the move is most welcome for store owners left with zero turnover but bills to pay, we believe the industry is far from out of the woods. Taking into account segment size, seasonality and restrictions, we estimate that this five-week closure of non-essential stores could have cost German retailers as much as EUR26bn in turnover.
