The 350m² outdoor stand is a replica of the Allianz Arena in Munich (Germany), FC Bayern's iconic and world-famous stadium. It was entirely designed and built by two French companies, one in Nantes for the infrastructure, the other in Paris for the virtual reality game. Allianz France wanted to draw on the creativity and know-how of French companies and support local businesses, which is why this stand was entirely designed and built by two French companies – one managed the infrastructure while the other set up the virtual reality game.
The visitor's journey begins with an immersion in the world of the Allianz brand and its commitment to sport over more than three decades. The experience continues in the centerpiece, which plunges visitors into a futuristic setting, where they will meet up with Team Allianz athletes and help them prepare for the Olympic and Paralympic Games by:
- taking part in a tatami fight with Clarisse Agbégnénou to help her choose the right combination for her judo holds,
- beating to the rhythm to give energy to Typhaine Soldé to help her jump as far as possible,
- accompanying Juliette Lacome, on a heavenly beach, surfboard in hand, to rebuild the Allianz logo that had been washed away by the waves.