By Kathrin Stoffel
Economist Insurance & Wealth
Economist Insurance & Wealth
How savers fared: strategies and outcomes across the Eurozone
Arne Holzhausen
Head of Insurance, Wealth and Trend Research
Head of Insurance, Wealth and Trend Research
A new report from Allianz Research compares the saving strategies of households across countries and generations in the eurozone to see how savers fared. This was during a tumultuous period that included the global financial crisis and the euro crisis, which resulted in an era of zero or even negative interest rates. Following that came the coronavirus pandemic and Russia's invasion of Ukraine.
Focusing on nine countries, the report uses implicit return on savings to illustrate the stark contrasts in investment outcomes. Germany's conservative approach yielded a nominal return of 2.1%, the lowest in the analysis, while the more adventurous strategies of the Netherlands and Finland returned more than 4%. France returned 3.3%, suggesting that a middle, more secure path still leads to respectable growth.
The generational analysis reveals a grim outlook for Millennials, who, unlike previous generations, have faced a severe onslaught on their assets just as they began their wealth accumulation journey. In contrast, Baby Boomers sit atop the wealth pyramid, having capitalized on the booming markets of the past. But not all is lost for the youngest generation. Against the backdrop of the end of the savings glut and the rising demand for capital driving the green and digital transformation, Gen Z savers have a good chance to outperform all their predecessors – if they align their savings behavior to the new realities, i.e. increase their savings rate and lean more on capital markets.
Download the report “The best is yet to come: A comparison of savings across countries and generations in the eurozone”.
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About Allianz
The Allianz Group is one of the world’s leading insurers and asset managers, active in almost 70 countries and serving around 97 million private and corporate customers*. Our customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Recognized for the seventh consecutive year as the number one global insurance brand in Interbrand’s Best Global Brands 2025 ranking, Allianz’s success is built on technology-enabled customer centricity – providing peace of mind, protection, and prevention for our customers and strengthening the resilience of individuals, communities, and societies. We are one of the world’s largest investors, managing around 764 billion euros** on behalf of our insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 2.0 trillion euros** of third-party assets. Thanks to our systematic integration of environmental and social criteria in our business processes and investment decisions, Allianz received an MSCI ESG Rating of AAA (as of March 2026). In 2025, our 156,000 dedicated employees achieved a total business volume of 186.9 billion euros and an operating profit of 17.4 billion euros for our shareholders.
* Customer count reflects Allianz customers in consolidated entities that are part of the customer reporting scope only.
** As of December 31, 2025.
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