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Allianz Direct partners with ING

Allianz SE | Munich | Nov 28, 2023

  • Allianz Direct, the pan-European online insurer of the Allianz Group, launches partnership with ING in the Netherlands
  • The partnership offers companies and entrepreneurs a wide range of Allianz Direct insurance products for business purposes
  • Allianz Direct insurances will be available through the ING app and website from mid-2024

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Media release

Allianz Direct, the Allianz Group's pan-European online insurer, is entering into a partnership with ING in the Netherlands. This partnership offers companies and entrepreneurs, from sole traders to small- and medium enterprises, access to a wide range of Allianz Direct business insurance products. These insurance policies will be available from mid-2024 through ING's digital platforms.

From mid-2024, the policies will be rolled out in phases and Dutch customers will be able to go to ING to take out auto, van and corporate and professional liability insurance. Taking out Allianz Direct business insurance will be a fully digital process, where customers can quickly and easily take out insurance through ING's app or website.

Philipp Kroetz, CEO of Allianz Direct: "The partnership with ING marks a huge step in our journey to make our Allianz Direct products and services available to a wider audience across Europe. With ING, the leading digital bank in the Netherlands, we have found a strong strategic partner to make this happen. Together we strive to offer the most competitive digital solution, with first-class products, competitive rates, an excellent customer experience and leading technological capabilities."

Joos Louwerier, CEO of Allianz Benelux: "We are ready to contribute to this new partnership with our expertise in SME products and services. Our teams are happy to take on the challenge of developing an 'execution only' insurance proposition in the bancassurance channel. The cooperation with ING will strengthen Allianz's market approach in the small business segment in the Netherlands."

“As an entrepreneur you want to spend as much time as possible running your company, with your risks carefully covered. The collaboration with Allianz Direct enables us to offer entrepreneurs high-quality insurances at a competitive price, against good conditions. This way our customers can do business without worries, while being more financially resilient in the event of a setback”, says Laurens de Vos, Head of Business Banking at ING in the Netherlands.

Media contacts

Valentina Loria
Allianz Direct
+49 160 979 338 17
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About Allianz Direct

Allianz Direct is the online future of online insurance, operating in five European market. Driven by the mission to become "digitally unbeatable" and to be the most customer-oriented and efficient insurer in the market, Allianz Direct has set new standards in the digital insurance landscape with its intuitive and intelligent insurance offerings. The direct insurer focuses on simplicity in implementation and straightforwardness in development: insurance policies are easily taken out online or by phone, and the product range is continuously expanded and optimized on the basis of valuable customer feedback. Allianz Direct is characterized by its agility, global expertise, and profound customer understanding, positioning itself as a leader in the digital transformation across technology, product development, and service experience within the Allianz Group.

About Allianz

The Allianz Group is one of the world’s leading insurers and asset managers, active in almost 70 countries and serving around 97 million private and corporate customers*. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 764 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 2.0 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2025, over 156,000 employees achieved total business volume of 186.9 billion euros and an operating profit of 17.4 billion euros for the Group.

* Customer count reflects Allianz customers in consolidated entities that are part of the customer reporting scope only.

** As of December 31, 2025.

Cautionary note regarding forward-looking statements

As with all content published on this site, these statements are subject to our cautionary note regarding forward-looking statements:

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