WIN Initiative: Allianz as one of the lead investors in a German innovation funds to unlock the power of start-ups

At the Startup Germany Summit 2024 in September 2024, Allianz CEO Oliver Baete joined Christian Sewing (CEO Deutsche Bank), Stefan B. Wintels (CEO KfW) and Dirk Schmitz (German Country Head Blackrock) to confirm Allianz’s commitment to strengthen startups in Germany.

Joining forces with the German government, in particular the two ministers Christian Lindner (Finance) and Robert Habeck (Economy and Climate) as well as many German financial institutions and startup associations, Allianz is investing catalytic capital in Germany’s most innovative enterprises and sparking the collaborative energy of public/private partnerships. Overall €12billion will be provided until 2030 through this initiative. 

German institutions of scientific knowledge and engineering excellence have long been a source of pride. The country’s manufacturing sector is well known for quality. Resting on reputation, however, is never a smart strategy. Growing the Germany economy, keeping its competitive edge, and strengthening its workforce requires continuous investment in a pipeline of creative and future-oriented start-ups that are focused on finding fresh solutions to current and emerging challenges, such as such as the green transition and digitalization. 

According to the 2024 Edelman Trust Barometer, business is the most trusted institution to ensure that innovations are safe, secure, and accessible. As a long-term investor and global insurer, Allianz takes this trust to heart. The Group’s investment specialist Allianz X has already invested more than 2.5 billion euros into digital frontrunners in the area of insurtech, fintech, and beyond.

CEO Oliver Baete said: “Venture capital promotes the entrepreneurship needed to shape the structural transformation of our economy. Investing in young companies can help strengthen Germany's competitiveness through innovative and climate-friendly technologies and consistent digitalisation. Allianz Group is already an active investor in the financing of growth and innovation and we encourage others to follow our example.”

Allianz’s participation in the Win Program is an investment in the bold possibilities of Germany’s start-up economy and a measure of confidence in the German people to build a bright future.

The Allianz Group is one of the world's leading insurers and asset managers with around 128 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 768 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.9 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2024, over 156,000 employees achieved total business volume of 179.8 billion euros and an operating profit of 16.0 billion euros for the group.
* As of December 31, 2024. Including non-consolidated entities with Allianz customers.
** As of March 31, 2025.
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