For the second consecutive time, Allianz has emerged as the top insurance brand in the world, according to Interbrand’s Best Global Brands Ranking.
The positive news comes at an especially uncertain time for markets and industries across the globe, as they attempt to navigate the challenges of a worldwide pandemic.
“Our focus on resilience, integrity and customer centricity is paying off. Allianz has once again been recognized as #1 insurance brand globally, which is fantastic news and confirms that we are on the right track,” said Oliver Bäte, Chief Executive Officer of Allianz SE.
“We are immensely proud to be the #1 insurance brand, and to have secured our place on the Top 40 Best Global Brands list. In just ten years, Allianz has moved from 67th place on the list with a brand value of $4.9 billion in 2010, to 39th place with a brand value of almost $13 billion in 2020. While half the brands in the Top 100 failed to grow this year, Allianz’s brand valuation increased by 7 percent despite the crisis, taking it to $12.935 billion,” said Christian Deuringer, Head of Brand & Partnerships at Allianz SE. “We have set ourselves a goal to become a Top 25 brand by 2025.”