Building communities through sport

As an Official Partner, Allianz is supporting the nine Olympic and two Paralympic sports, their federations, and all participating athletes. This includes organizing a Hackathon for more than 100 participants from the Young Leaders Forum at the European Championships, as we work together to create initiatives to get young people back into sport. This is the latest in a series of 24 initiatives from Allianz’s "MoveNow" program, a commitment to move people of the next generation across the globe in the upcoming months until the Olympic and Paralympic Games Paris 2024.
Allianz EU Championships Munich 2022

Preparing athletes for life after competition

Allianz’s long-standing belief in the power of sport to create a better tomorrow also includes preparing athletes for life after competition. Through mentorship in our Buddy Program, Allianz colleagues explore different development topics with athletes over a six-month period. The program is onto its second edition in 2022, reaching more than 70 athletes and employees across 27 markets. Eight of our Buddy Program athletes are competing at the European Championships in athletics, canoe sprint, and triathlon events.

“Allianz takes pride in partnering with sports events worldwide, this time right in our home of Munich,” said Serge Raffard, Allianz Group Strategy, Marketing Distribution Officer. “The European Championships is a time for bringing people together. We’re enjoying seeing our athlete ambassadors compete in Munich and congratulations to Anthony Jeanjean and Jan Helmich on their early medal success. Also, thank you to the volunteers, including our employees, who are making everyone at the Championships feel so welcomed.”

Allianz Munich EU Championship 2022

Leaving a legacy

Similar to making the Olympic Games more sustainable, existing facilities have been repurposed for the events at the Olympic Park to restrict the carbon footprint and minimize environmental impact (our sustainability strategy for Munich 2022 - European Championships Munich 2022). The exhibitions at the European Championships in sports, culture, architecture and design aim to invoke a sense of remembrance and togetherness in democracy. The first Olympic Games in Munich in 1972 was a historic turning point for post-war Germany as an opportunity to be seen as increasingly cosmopolitan, open-minded and democratic. The European Championships commemorate the impact of these events, as well as honor the memory of the Israeli team tragedy in 1972. 

The city is celebrating the 50th anniversary of hosting the Olympic games in Munich through a diverse program with the motto “Towards the future 1972-2022-2072” - ‘Auf dem Weg in die Zukunft 1972-2022-2072' in exhibitions and events on public and digital forums. Importantly, the memory of the 1972 attack on the Israeli Olympic team will also be reflected in the program.

As the Worldwide Insurance Partner of the Olympic and Paralympic Movements since 2018 and as an Official Partner of the European Championships Munich 2022, Allianz continues to support the world’s biggest sports events, bringing people together in peace and celebration. Transcending age, race, religion, and politics, sports culture withstands the test of time and unites us through shared values.

The Allianz Group is one of the world's leading insurers and asset managers with around 125 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 746 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.8 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2023, over 157,000 employees achieved total business volume of 161.7 billion euros and an operating profit of 14.7 billion euros for the group.
* Including non-consolidated entities with Allianz customers.
** As of March 31, 2024.
As with all content published on this site, these statements are subject to our cautionary note regarding forward-looking statements:

Further information

Allianz becomes a sponsor of the Federation of Italian Canoe Kayak

Allianz S.p.A. and the Italian Canoe Kayak Federation have announced today the sponsorship agreement that will see them together until 2028. The insurance group will be the "T-Shirt Sponsor" of the Italian national canoe and kayak teams - senior and youth - who will be able to display the Allianz brand on their jerseys and blue canoes.

Insuring the biggest sports events on earth

Major sporting events such as Euro 2024 and the Olympics excite and unite billions of people around the world, but for event organizers, delivering such spectacles is not without its challenges, whether this is the potential for disruption caused by extreme weather or a cyber incident. Years of experiences, learnings, and risk management planning ensures the shows go on, as does the support of insurance, which has an integral role to play in helping enable such amazing events to take place.

The Spanish Olympic Committee (COE) hosts the premiere of the documentary "Ready, Paris, Go," which narrates the Olympic dream of four athletes.

The documentary, sponsored by Allianz, presents a first-person account of the athletes' struggle to become Olympians and Paralympians. • The presentation was attended by Victoria Cabezas, Secretary General of the Spanish Olympic Committee and Veit Stutz, CEO of Allianz.