According to results of the most recent study conducted by Potentialpark, an institute specializing in employer marketing and digital profiles, Allianz online services for job seekers have been voted amongst the best in Europe and Asia for the fifth year in a row. The Allianz Group has once again been named one of the two top companies in Europe. The company's job website, even retained the lead, coming in at number one in a separate category called “Best career website”. Every year, students and graduates from around the world are asked what they expect from online channels provided by large companies. The emphasis is on information content, how easy the channel is to use and understand, and how quickly it responds to applicant queries. To find out the answers, Potentialpark carried out a survey of 147 companies in Europe and 81 in Asia earlier this year. Allianz’ digital presence was also well-received in Asia. Asian applicants rated the insurance and financial services provider as a market leader for online services for the fourth consecutive year.
True candidate-centricity is a must
“These days, simple digital processes that focus on the customer, that is, the applicant, are essential for a company to hold its own on the fiercely competitive labor market,” says Christian Finckh, chief human resources officer of the Allianz Group. “That's why we invested into making our websites and our application portal mobile-ready well in advance.” And it’s paid off. Over half a million applicants have been using the mobile job market offered by Allianz since the end of 2013. Even so, “Just being mobile-ready isn’t good enough,” continues Finckh. “We have to constantly ask ourselves, which new technologies does it make sense to use so that we can communicate with applicants on platforms they visit every single day. As a general rule, this does not include our career platform.”