Mr. Gross, Allianz has been successful sponsorship partner of FC Bayern München for years, what prompted the decision to become a shareholder?
Gross: The investment in FC Bayern München is an important and long-term investment in our brand. FC Bayern München is in a very good position, both economically and from a sporting perspective. It looks like they will continue to play an important role in international football in the future. When people hear “FC Bayern München” they automatically remember Allianz – not least, when the home stadium, the Allianz Arena, is announced. Worldwide the arena regularly reaches 750 million sports fans.
Mr. Deuringer, what added value is gained from being a shareholder?
Deuringer: We are extending the existing partnership that started already 14 years ago. As shareholder we now have a longer planning horizon and the quality of our partnership is different than as sponsor only. Now there will be even more visibility for Allianz in the Allianz Arena. Here we are really close to our clients. They associate us with the emotional experiences that they make here. This goes for the entire family. And of course we want to win fans as clients, we want to get them excited about us. Allianz Germany has already started selling event insurance on FC Bayern tickets. Other opportunities from the Property and Casualty area are being developed.