Allianz best at reaching out to potential candidates on digital space


Allianz is number one in Potentialpark’s overall ranking and in the sub-categories Career Website, Online Application and Social Media. Potentialpark evaluates employers’ digital talent communication according to 300 criteria, listing in its ranking 79 out of over 400 companies worldwide.

In the Social Media category, Potentialpark looks at the mix and variety of formats. Allianz scored for offering potential applicants insights about what the company is like as an employer on Facebook, Instagram, LinkedIn, YouTube and on its own career blog, with content tailored to of each of these platforms and their users.

“We want to be where our prospective employees are,” says Angelika Inglsperger, Group Head of People Attraction & Talent Management at Allianz, ”and in order to make a real difference, we provide candidates with authentic, engaging content and strive to delight them with unexpected and innovative services.”

Nadja Gruber holds up one of Allianz's Potentialpark certificates 

On Facebook, Allianz employees from all over the world have boosted application rates by sharing their “daring moments” at the company, and on Instagram employees allow candidates to glimpse at their private lives .

Besides listing job opportunities, the Allianz career website assists candidates in finding a match between the company’s expectations and their individual job aspirations. A new feature is the online business game “Rise of drones”, where potential applicants find out how their decisions reflect the Allianz values. “This tool is helping show candidates that insurance really is innovative and dynamic,” says Nadja Gruber from the Global People Attraction team.

“Putting candidates at the center is what matters to us,” says Inglsperger, “this is why we are constantly working at simplifying the digital journey of job seekers from all countries who are looking for career opportunities at Allianz. In the near future, they will find personalized information and relevant job opportunities on the new One Allianz career website, a unified portal offering the best possible candidate experience.”

Allianz was also one of 25 companies LinkedIn awarded as “Places where Germany now likes to work”. This  yearly “top company” ranking is based on the interaction of LinkedIn users. Their algorithm singles out  employers who are best at to attracting experts and managers.

Allianz features in the ranking for the second consecutive time.

The Allianz Group is one of the world's leading insurers and asset managers with around 125 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 746 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.8 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2023, over 157,000 employees achieved total business volume of 161.7 billion euros and an operating profit of 14.7 billion euros for the group.
* Including non-consolidated entities with Allianz customers.
** As of March 31, 2024.

As with all content published on this site, these statements are subject to our Forward Looking Statement disclaimer:


Flavia Genillard
Allianz SE
Anja Rechenberg
Allianz SE

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