Allianz is number one in Potentialpark’s overall ranking and in the sub-categories Career Website, Online Application and Social Media. Potentialpark evaluates employers’ digital talent communication according to 300 criteria, listing in its ranking 79 out of over 400 companies worldwide.
In the Social Media category, Potentialpark looks at the mix and variety of formats. Allianz scored for offering potential applicants insights about what the company is like as an employer on Facebook, Instagram, LinkedIn, YouTube and on its own career blog allianz-jobs.com, with content tailored to of each of these platforms and their users.
“We want to be where our prospective employees are,” says Angelika Inglsperger, Group Head of People Attraction & Talent Management at Allianz, ”and in order to make a real difference, we provide candidates with authentic, engaging content and strive to delight them with unexpected and innovative services.”