So you were “a part of the Risk Analysis team”. What does that say about your skills? Practically nothing. You could be the one making presentations for the team’s meetings or the one analyzing risks. Compare this to: “developed and managed a new business model for identifying and assessing project risks.” Suddenly, you went from any coworker to a project leader! Your employer will also thank you for being descriptive. It helps others better understand what your employer does. Use active, positive language in your profile to tell your story and highlight your achievements.
Use searchable keywords
Does anyone search for a potential employee with keywords like ‘thought leader’, ‘strategic thinker’, ‘innovator’ or ‘visionary’? Unlikely. Try ‘risk analyst’, ‘project manager’, ‘underwriter’, ‘content writer’, ‘economist’, ‘nuclear scientist’ and so on. Recruiters and other professionals tend to search with clear job profiles. Check out job ads for your career profile and incorporate the same terminology in your description. Use a title and summary that matches the terms recruiters would use to describe the jobs you want. Also, use simple words and standard terms used in your industry.
Be active on your feed
Building a profile is just the start. Staying active by sharing, commenting and endorsing makes your online presence that much more effective. According to Wittmann, you can build your professional brand by writing posts on industry insights and engaging in online discussions. “You never know when the next business opportunity will come around,” she says. Your online profile gains credibility when your abilities and competencies are endorsed by others. If you make the effort to endorse others’ skills on LinkedIn (when you genuinely feel they deserve it, of course), people usually return the favor. Share relevant, interesting content on your feed, comment on posts where you have something to say and endorse others’ skills.
Grow your network
To have a better online presence, you need to be part of a large and vibrant network. Follow industry leaders to connect with people in areas you have an interest in and connect with everyone you have a good work relationship with. Sync your LinkedIn profile to your email address book, and add new connections when you meet people on a professional level.