Allianz once again named the world’s #1 insurance brand in Interbrand’s Best Global Brands Ranking

For the second consecutive time, Allianz has emerged as the top insurance brand in the world, according to Interbrand’s Best Global Brands Ranking.

The positive news comes at an especially uncertain time for markets and industries across the globe, as they attempt to navigate the challenges of a worldwide pandemic.

“Our focus on resilience, integrity and customer centricity is paying off. Allianz has once again been recognized as #1 insurance brand globally, which is fantastic news and confirms that we are on the right track,” said Oliver Bäte, Chief Executive Officer of Allianz SE.

“We are immensely proud to be the #1 insurance brand, and to have secured our place on the Top 40 Best Global Brands list. In just ten years, Allianz has moved from 67th place on the list with a brand value of $4.9 billion in 2010, to 39th place with a brand value of almost $13 billion in 2020. While half the brands in the Top 100 failed to grow this year, Allianz’s brand valuation increased by 7 percent despite the crisis, taking it to $12.935 billion,” said Christian Deuringer, Head of Brand & Partnerships at Allianz SE. “We have set ourselves a goal to become a Top 25 brand by 2025.”

allianz interbrand ranking 2020

For Allianz, the ranking is more than an encouraging sign of the brand’s growing strength. It also points to Allianz’s increasing role in people’s lives.

“During Covid-19, we worked extremely hard to deliver on our promise and beyond, taking on an even greater role in the lives of our customers, our employees and our communities, helping secure the future, and giving our customers courage in these difficult times,” stated Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.

“Our customer centricity and resilience allow us to benchmark ourselves against brands across industries. The diversity of what we offer, for example, with health services like Doctor on Call, or Chat with Allianz Partners, had an immense impact during the pandemic and made the difference,” Raffard added. “We are now up to higher summits with our Olympic partnership kicking off worldwide on January 1st, 2021. And we look forward to many more milestones.”

Interbrand publishes the Best Global Brands report on an annual basis. Each year's report aims to identify the world's 100 most valuable brands. Interbrand’s brand valuation method was the first to receive ISO 10668 certification.

To qualify, brands must be publicly listed and have a global presence. Brands are then evaluated following the economic profit that can be allocated to branded sales, the role of brand, i.e. the extent to which the brand influences the buying decision, and finally the brand’s strength, which is established over ten different internal and external factors of brand performance.

For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends, visit www.interbrand.com/best-global-brands

The Allianz Group is one of the world's leading insurers and asset managers with around 125 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 746 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.8 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2023, over 157,000 employees achieved total business volume of 161.7 billion euros and an operating profit of 14.7 billion euros for the group.
* Including non-consolidated entities with Allianz customers.
** As of March 31, 2024.

Press contacts

Aurika von Nauman
Allianz SE
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Further information

Allianz ranks most valuable insurance brand globally
Allianz ranks most valuable insurance brand globally

Allianz brand tops the Insurance Top 50 ranking for third year in a row / Allianz is the only insurer to rank amongst the world’s 50 strongest brands in 2016 / Brand value of Allianz at 18.6 billion euros, up 8.1 percent from 2015

The growing strength of the Allianz brand
The growing strength of the Allianz brand

Allianz is one of the strongest growing financial services providers in this year’s “Best Global Brands” ranking from Interbrand. The Allianz brand is valued at US$7.7 billion, up 15 percent from last year.

Allianz continues successful WPP collaboration and names Ogilvy as new global lead agency
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Allianz Group has named Ogilvy & Mather as new global brand communication agency. Mediacom will remain global media agency partner. / Ogilvy demonstrated strongest ability to take Allianz to the next level by co-creating a differentiating customer experience along all traditional and digital consumer touchpoints. / Decision for new agency set-up was taken jointly with most relevant operating entities and business lines. This showcases the successful global-local collaboration model which will be further intensified.