Being able to peek behind the scenes of Allianz, one of the world's biggest investors, is very popular with the users. Solmaz Altin, the new Chief Digital Officer (CDO) of the Allianz Group, is delighted with the solid result: "In the times we live in, it is perfectly normal for you to check your smartphone as soon as you get up in the morning. Most of the time, we do this to check our messages or download news streams from social networks. It should also be the norm for companies like Allianz to be present on these channels. The LinkedIn rating shows that we are on the right track. In the future, we will continue to aim for consistent further development of content that is relevant from an editorial point of view."
The Content Marketing Score assesses all content that companies publish on LinkedIn and compares their activities to each other.
Text: Andreas Klein
