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"Allianz FC Bayern team presentation“ first time with entire 2013/14 team at Allianz Arena on July 23 / Free tickets for 45.000 spectators / Family fest at Allianz Arena / Allianz thanks flood catastrophe helpers and volunteers


Allianz SE
Munich, Jul 08, 2013

As naming rights partner of the Allianz Arena and new platinum partner of FC Bayern München football team starting in the season of 2013 / 14, Allianz invites fans and families to a football fest on July 23 to the Allianz Arena. For the first time, the team will be presented to the public in full, including all Confederations Cup players, the new players incl. Mario Götze and Jan Kirchhoff and coach Pep Guardiola. The entire team will be presented to the spectators individually. The trophies, which the team won during the spectacular “Triple season” 2012 / 13 will be showcased inside the stadium.

The free tickets for this event can be picked up starting on Wednesday July 10 at the following outlets: FCB-Fanshop at Munich airport and Neuhauser Street, as well as at the ticketing area of Allianz Arena and at the FC Bayern München training grounds at Säbener Street. Starting today, tickets can be ordered online here: Per person a maximum of four tickets can be received.

Starting at 15.30 on July 23, the esplanade area in front of the Allianz Arena will be opened for young and old fans. The event itself starts at 17.00 and will be moderated by stadium spokesperson Stefan Lehmann: first the team will be presented individually, followed by a public training.

"We are happy to do the team presentation for the 2013 / 14 season with our longstanding partner Allianz“, says Karl-Heinz Rummenigge, CEO of FC Bayern München. "The event on July 23 is very special: it is the first time, that the entire team will be together and presented to the public. It’s a pleasure for me, that we can thank the fans for a great season with this great and free event.”

Another special thanks will go from Allianz Germany to the members of the various volunteer organizations, who helped during the recent flood catastrophe. They will have VIP seating and a special program arranged for them.

„We greet the best FC Bayern München ever at the Allianz Arena – with all its new members and coach Pep Guardiola – and we are happy to start the new season 2013 / 14 together with the fans, our clients, staff and our partner FC Bayern München. It is an added bonus, that we can do something nice for the helpers of the flood catastrophe,“ says Joseph K. Gross, Head of Group Market Management at Allianz SE.

Die Allianz präsentiert das neue Team des FC Bayern München

As naming rights partner of the Allianz Arena and new platinum partner of FC Bayern München football team starting in the season of 2013 / 14, Allianz invites fans and families to a football fest on July 23 to the Allianz Arena.

Partners Allianz and FC Bayern München

Starting in the season of 2013 / 14, Allianz is platinum partner of FC Bayern München. This means a continuation of the partnership, which started already in 2000. In addition, cooperation on the digital front and the international scope of the partnership will be deepened. Allianz and FC Bayern München will use their global scope – especially in the growth markets of Asia, Central and Eastern Europe and South America – to strengthen brand recognition of both organizations. In the home market, the partnership will also become more visible through innovative product offers for fans and intensified cooperation on youth programs and women’s football. For Allianz, the cooperation with FC Bayern München is an important part of sport sponsorship and a commitment to its home town Munich.


Allianz Junior Football Camp in 2013 – already for the 5th time

Also this summer, another Allianz Junior Football Camp will be held in Munich (August 7 to August 12). Allianz invites 75 teenagers from 25 countries to join a week long football adventure, where the junior coaches of FC Bayern München train the kids at the club’s training grounds. The teens will play and live together and get a chance to explore Munich. Among the highlights of the week are a tour of the Allianz Arena and watching a football match of FC Bayern München. The Allianz Junior Football Camp is already being held for the 5th time this year – more than 300 teenagers from all over the world have already taken part in the program.

„We know through or youth work and our focus on fans around the world, how powerful initiatives like the Allianz Junior Football Camp are: Allianz brings the next generation of football players and fans to play and explore together. Every year, the Camp has become bigger and more successful and we are proud, together with our partner Allianz, to be able to make the Allianz Junior Football Camp happen for the fifth time already “, says Andreas Jung, Head of Marketing of FC Bayern München.

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Katerina Piro
Allianz SE
Phone +49.89.3800-16048
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