The Allianz Group is one of the world's leading insurers and asset managers with around 125 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 741 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.8 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2023, over 157,000 employees achieved total business volume of 161.7 billion euros and an operating profit of 14.7 billion euros for the group.
With Paris 2024 just days away, Allianz displays large poster at Saint-Lazare
Developed in collaboration with the agency Socialclub, this immersive campaign features nine exclusive creations designed to convey the passion of sport's greatest competition to the public. Through different taglines (“Prêts à ne lâcher rien” – engl. “Ready to give it all”, “Prêts à retenir son souffle” – engl. “Ready to hold your breath”,) embodying the emotions of Team Allianz athletes and supporters, these creations are in line with Allianz's brand platform “Prêts pour demain” (engl. “Ready for Tomorrow”).
With Allianz as a reliable insurance partner, people can live and act confidently. Accompanying and protecting people throughout their lives; helping them to prepare for the unknown and to enjoy each experience fully and serenely is at the heart of the insurance business, as practiced by Allianz. This new campaign reflects this positioning in the specific context of Paris 2024.
The final steps of preparation: This campaign comes at the peak of the ramp-up of the various communications put in place by Allianz France in recent years and kicks off the Olympic and Paralympic festivities.
Through this campaign, Allianz highlights two athletes from Team Allianz France, Clarisse Agbégnénou and Typhaine Soldé. It also highlights Team Allianz athletes from around the world: Ellen Keane (Ireland), Marcel Hug (Switzerland), Hannah Meul (Germany), Ashleigh Johnson (USA) and Alex Choupenitch (Czech Republic).
With two weeks to go until the Paris 2024 opening ceremony, Allianz is continuing its contribution to the great celebration of the event, thanks in particular to its grandiose display at the Saint-Lazare station interchange from July 8 to 20.
To amplify this campaign in the Saint-Lazare station, Socialclub and Allianz France have come up with an original device: a giant screen in the shape of the Allianz logo broadcasting Allianz France's flagship campaigns (“We all need someone to lean on” and “Together, ready for Paris 2024”).
And that's not all! A global brand and a local insurer in France with a strong presence throughout the country, Allianz is close to its customers, and with 2,600 branches and 1,500 asset management advisors. That's why this campaign will also be widely deployed in Paris from July 24 to August 20, 2024 (metro line 1, Berges de Seine, Gare de l'Est, Paris-Charles De Gaulle airport) as well as across the country from July 24 to August 6 (at the train stations Lille Flandres, Marseille Saint-Charles, Bordeaux Saint-Jean).
On the back of its Worldwide Partnership with the Olympic and Paralympic Movements, Allianz is joining in the celebration around the Olympic and Paralympic Games and showing its support for Paris 2024 as well as its historic accompaniment alongside the athletes.
“As a Worldwide Olympic and Paralympic Partner since 2021 and the world's leading insurance brand1, we are once again proudly displaying our support for the athletes. Through the Olympic prism, we continue to convey our values of support, preparation and personal protection, in line with our “Ready for tomorrow” brand platform. Because being well insured and supported means being able to live all of life's experiences fully and serenely, including the greatest victories of Paris 2024!" says Christophe Dépont, Brand, Advertising, Social Networks & Partnerships Director at Allianz France.
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About Allianz
* Including non-consolidated entities with Allianz customers.
** As of June 30, 2024.
** As of June 30, 2024.
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