Allianz becomes a sponsor of the Federation of Italian Canoe Kayak

This is a translation of a media release that was published by Allianz Italy on June 04, 2024. 

An agreement that will see Allianz S.p.A. accompany the sporting performances of Italian canoeists on the main international stages and on the competition fields of European Championships, World Championships and World Cups in all the disciplines practiced by the FICK: canoe slalom, canoe sprint, paracanoe, canoe polo, downhill canoe, marathon canoe, ocean racing, dragon boat and sup.

The official event for the presentation of the partnership was held in Milan in the Allianz Tower Auditorium, in the presence of a large representation of Italian athletes engaged in the international sports season that will culminate with the Paris 2024 Olympic and Paralympic Games. Present were the newly crowned European slalom canoe champion Giovanni De Gennaro, Tokyo 2020 silver medallist Manfredi Rizza and Federico Mancarella , the first Italian to obtain bronze medal in the history of the Paralympics (Tokyo 2020).

Under the agreement, the Allianz brand will be visible on the official competition uniforms, leotards and canoes of the Italian athletes, and the insurance company will also be able to carry out photo and video shootings, advertising, and digital communication campaigns with the athletes. The partnership also includes Allianz's presence at the upcoming Canoe Sprint World  and Paracanoe Championships scheduled for Aug. 20-24, 2025, at the historic Idroscalo venue in Milan.

Luciano Buonfiglio, president of the Italian Canoe Kayak Federation said:

"We are really proud to put our name, which represents Italy in the world, side by side with a prestigious partner such as Allianz, which has always represented values such as commitment, dynamism, care, passion, and competence and which are also our values. A synergy that will be very important for the growth of our movement and that will lead us to live exciting moments in sport and life. What we will do together is a journey that starts today and will arrive at the Los Angeles Olympics, passing through the World Cup in Milan 2025, ten years since the last edition, but above all it will be an investment dedicated to our young talents who will be the women and men of tomorrow."

Maurizio Devescovi, general manager of Allianz S.p.A. commented:

"The partnership with the Italian Canoe Kayak Federation adds a newimportant piece to Allianz's commitment alongside the Italian national team. We strongly believe in the values that sport can transmit, particularly to the younger generations, and we have recognized the commitment that the Italian Canoe Kayak Federation puts forth - not only in the water - a great value for civil society, for schools, the breaking down of social barriers, and the protection of the environment."

The Allianz Group is one of the world's leading insurers and asset managers with around 125 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 746 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.8 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2023, over 157,000 employees achieved total business volume of 161.7 billion euros and an operating profit of 14.7 billion euros for the group.
* Including non-consolidated entities with Allianz customers.
** As of March 31, 2024.
As with all content published on this site, these statements are subject to our cautionary note regarding forward-looking statements:
Allianz becomes a sponsor of the Federation of Italian Canoe Kayak

Allianz S.p.A. and the Italian Canoe Kayak Federation have announced today the sponsorship agreement that will see them together until 2028. The insurance group will be the "T-Shirt Sponsor" of the Italian national canoe and kayak teams - senior and youth - who will be able to display the Allianz brand on their jerseys and blue canoes.

Insuring the biggest sports events on earth

Major sporting events such as Euro 2024 and the Olympics excite and unite billions of people around the world, but for event organizers, delivering such spectacles is not without its challenges, whether this is the potential for disruption caused by extreme weather or a cyber incident. Years of experiences, learnings, and risk management planning ensures the shows go on, as does the support of insurance, which has an integral role to play in helping enable such amazing events to take place.

The Spanish Olympic Committee (COE) hosts the premiere of the documentary "Ready, Paris, Go," which narrates the Olympic dream of four athletes.

The documentary, sponsored by Allianz, presents a first-person account of the athletes' struggle to become Olympians and Paralympians. • The presentation was attended by Victoria Cabezas, Secretary General of the Spanish Olympic Committee and Veit Stutz, CEO of Allianz.