On January 31, Allianz and Lang Lang have started a global partnership: Lang Lang will become a global Allianz brand ambassador. At the same time, Allianz and the Lang Lang International Music Foundation announced that the Foundation plans to run a dedicated youth program to be sponsored by Allianz.
Chinese born pianist Lang Lang is an international superstar, who tours the world with more than 120 performances each year and has launched a list of celebrated recordings. Regular performances with the world’s top orchestras, including the Berlin Philharmonic and the Vienna Philharmonic, make Lang Lang one of the most desired music stars of our times.
“Lang Lang is an outstanding personality and an inspiring role model to unite people around the world”, says Oliver Bäte, Member of the Board of Management of Allianz SE. “We are proud to partner with Lang Lang. As a global company, we believe in the power of music as a global language.”
With its support of the exclusive youth program, Allianz will promote the Foundation’s aim toinspire the next generation of classical musicians and to encourage music performance as a means of social development.