Safety helmets were high on the agenda at the 2013 Allianz Auto Day in June at the Allianz Center for Technology (AZT) near Munich, which was dedicated to road safety issues, with a call for helmets to be made compulsory for cyclists and for “active pedestrian protection” systems to be installed in vehicles.
Severin Moser, member of the Board of Management of Allianz Germany, reminded representatives from the worlds of politics, the auto industry, accident assistance and sport that "a significant reduction in the number of people injured or killed on the roads will not be possible without paying special attention to pedestrians and cyclists."
The number of cyclists and pedestrians killed across the world rose by over 60 percent between 1990 and 2010. Children and elderly people are in particular danger. The WHO came to this conclusion as part of its Global Burden of Disease project. When ranked amongst all causes of death, traffic-related fatalities have moved from tenth place in 1990 to eighth place in 2010, and will be the fifth biggest cause of death by 2030. Allianz reported on this in the Allianz Risk Pulse on Mobility and Road Safety Trends (see link below). Around 41% of all fatalities in traffic accidents globally are cyclists or pedestrians.
Nevertheless, there are still too few cyclists wearing helmets, believes Allianz. Regardless of age, the percentage of people in Germany wearing a helmet stands at just 11%. Helmets are not seen as cool, they are an irritation, you have to carry them around, and they don’t actually prevent collisions between cyclists and motorists.
But they are very effective in avoiding severe head injuries, according to the Allianz report, which notes that over 40% of serious cycling accidents result in serious head injuries. "The probability of suffering brain damage without a helmet is over double that for someone wearing a helmet," says Moser.