Eventually, 3,000 people will live in the vast area at the back of Munich’s Ostbahnhof and another 12,600 are expected to commute here daily for work. But today the area is one vast, cheerful construction site. Shipping containers, sprayed with wild graffiti, are stacked together to house a cafeteria and a Kölsch beer bar.
New companies have leased offices in a spruced-up factory hall next door, including Titaneon Media AG, where legendary soccer goalie Oliver Kahn works as an Internet entrepreneur. And all the way upstairs, there's Allianz.
The insurance company, founded in 1890, chose to set up its Global Digital Factory here.
Along with sister-company Allianz X, the combined entity is a proving ground for digitalization. The GDF's campus-like environment is intended to instill the entrepreneurial spirit of Silicon Valley into the Munich-based company.