Allianz becomes No. 1 insurer and brand value rises 12 percent

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Allianz is the number one insurer in the Interbrand ranking of the 100 most valuable brands in the world.

The Allianz brand came 43rd in this year’s “Best Global Brands Ranking”, moving up 6 places and increasing the brand value by 12 percent to $12.1 billion for 2019. Allianz started its rise with a brand value of $4.9 billion in 2010.

“We are proud to become the number one insurance brand – a sign of our strategy and transformation in action,” Serge Raffard, Group Strategy, Marketing, Distribution Officer, Allianz SE, said. “The headline of our strategy is Simplicity Wins. Our increased brand value reflects a more relevant, consistent, global brand, transforming to fewer, intuitive products and services and rebalancing the business to high demand and profitability areas.”

For Raffard, this is just the start. “We continue to strive to outperform not only the industry, but top global brands in enabling our customers to move on and up. This is a key element to create the pull for our products and services. At the same time, we need the highest net promoter score to ensure our customers get the best experience.”

Christian Deuringer, Head of Global Brand Management, Allianz SE, added, “From entering the top 100 table in 2007 to becoming the number one insurance brand globally in 2019 at rank 43, it‘s exciting to reach our first milestone. But there’s more to come.”

“We will keep building our brand, leveraging unique insights and working together with our customers to provide an even better experience, while investing in sustainable, innovative partnerships like Formula E to increase our presence and relevance in customers’ lives.”

The Allianz Group is one of the world's leading insurers and asset managers with around 125 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 737 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.7 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2023, over 157,000 employees achieved total business volume of 161.7 billion euros and an operating profit of 14.7 billion euros for the group.
* Including non-consolidated entities with Allianz customers.
** As of December 31, 2023.

Press contacts

Susanne Seemann
Allianz SE
As with all content published on this site, these statements are subject to our cautionary note regarding forward-looking statements:

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