Allianz becomes No. 1 insurer and brand value rises 12 percent


Related links

Allianz is the number one insurer in the Interbrand ranking of the 100 most valuable brands in the world.

The Allianz brand came 43rd in this year’s “Best Global Brands Ranking”, moving up 6 places and increasing the brand value by 12 percent to $12.1 billion for 2019. Allianz started its rise with a brand value of $4.9 billion in 2010.

“We are proud to become the number one insurance brand – a sign of our strategy and transformation in action,” Serge Raffard, Group Strategy, Marketing, Distribution Officer, Allianz SE, said. “The headline of our strategy is Simplicity Wins. Our increased brand value reflects a more relevant, consistent, global brand, transforming to fewer, intuitive products and services and rebalancing the business to high demand and profitability areas.”

For Raffard, this is just the start. “We continue to strive to outperform not only the industry, but top global brands in enabling our customers to move on and up. This is a key element to create the pull for our products and services. At the same time, we need the highest net promoter score to ensure our customers get the best experience.”

Christian Deuringer, Head of Global Brand Management, Allianz SE, added, “From entering the top 100 table in 2007 to becoming the number one insurance brand globally in 2019 at rank 43, it‘s exciting to reach our first milestone. But there’s more to come.”

“We will keep building our brand, leveraging unique insights and working together with our customers to provide an even better experience, while investing in sustainable, innovative partnerships like Formula E to increase our presence and relevance in customers’ lives.”

The Allianz Group is one of the world's leading insurers and asset managers with more than 92 million retail and corporate customers. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 764 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage more than 1.6 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we hold the leading position for insurers in the Dow Jones Sustainability Index. In 2018, over 142,000 employees in more than 80 countries achieved total revenues of 132 billion euros and an operating profit of 11.5 billion euros for the group.

These assessments are, as always, subject to the disclaimer provided below.

Press contacts

Susanne Seemann
Allianz SE
As with all content published on this site, these statements are subject to our cautionary note regarding forward-looking statements:

Further information

New product offers for broad range of customer needs / Digital premiums in China estimated to grow strongly mid-term
Allianz, Baidu and Hillhouse agree joint venture to create innovative digital insurance solutions in China

New product offers for broad range of customer needs / Digital premiums in China estimated to grow strongly mid-term

Allianz opens a new subsidiary in Kenya
Allianz opens a new subsidiary in Kenya

Allianz has taken a further step in its growth strategy in Africa and will start operations in Kenya. Kenya is the twelfth country where Allianz Africa is present. Allianz is already among the leaders of the market in Benin, Burkina Faso, Cameroon, Central Africa, Ivory Coast, Ghana, Madagascar, Mali, Republic of Congo, Senegal and Togo. The insurance business in Africa is run by Allianz Africa, a subsidiary of Allianz France.

“Insurance: Disruption is coming!”
“Insurance: Disruption is coming!”

“Startups offer a tremendous source of digital innovation and untapped efficiencies to the financial industry” says Marc Oerke, Head of Allianz Digital Corporate Ventures. He is screening startups, talking to their founders. And sometimes he invests. Three deals were recently closed: with Argus Cyber Security, QuanTemplate and In our interview he explains why Allianz invested in these companies and why startups and the whole ecosystem around them are so important – even vital – for the insurance business of the future.