Allianz Direct partners with ING

Allianz Direct, the Allianz Group's pan-European online insurer, is entering into a partnership with ING in the Netherlands. This partnership offers companies and entrepreneurs, from sole traders to small- and medium enterprises, access to a wide range of Allianz Direct business insurance products. These insurance policies will be available from mid-2024 through ING's digital platforms.

From mid-2024, the policies will be rolled out in phases and Dutch customers will be able to go to ING to take out auto, van and corporate and professional liability insurance. Taking out Allianz Direct business insurance will be a fully digital process, where customers can quickly and easily take out insurance through ING's app or website.

Philipp Kroetz, CEO of Allianz Direct: "The partnership with ING marks a huge step in our journey to make our Allianz Direct products and services available to a wider audience across Europe. With ING, the leading digital bank in the Netherlands, we have found a strong strategic partner to make this happen. Together we strive to offer the most competitive digital solution, with first-class products, competitive rates, an excellent customer experience and leading technological capabilities."

Joos Louwerier, CEO of Allianz Benelux: "We are ready to contribute to this new partnership with our expertise in SME products and services. Our teams are happy to take on the challenge of developing an 'execution only' insurance proposition in the bancassurance channel. The cooperation with ING will strengthen Allianz's market approach in the small business segment in the Netherlands."

“As an entrepreneur you want to spend as much time as possible running your company, with your risks carefully covered. The collaboration with Allianz Direct enables us to offer entrepreneurs high-quality insurances at a competitive price, against good conditions. This way our customers can do business without worries, while being more financially resilient in the event of a setback”, says Laurens de Vos, Head of Business Banking at ING in the Netherlands.

Valentina Loria
Allianz Direct

Allianz Direct is the online insurer of the future, operating from five locations across Europe. Driven by its ambition to become the most customer-centric and efficient insurer in the market, Allianz Direct has set new standards in the digital insurance market with intuitive and smart insurance solutions. The direct insurer focuses on simplicity in execution and a straightforward approach to development: customers can purchase insurance online or by phone, while the product portfolio is continuously expanded and optimized based on customer feedback. Allianz Direct combines agility, global expertise and a deep understanding of customers, leading the Allianz Group’s digital transformation in technology, product development and the service experience.

Last updated: September 23, 2026

The Allianz Group is one of the world’s leading insurers and asset managers, active in almost 70 countries and serving around 97 million private and corporate customers*. Our customers benefit from a broad range of personal and corporate insurance services, including property, life and health insurance, as well as assistance services, credit and global business insurance. Recognized for the seventh consecutive year as the number one global insurance brand in Interbrand’s Best Global Brands 2025 ranking, Allianz’s success is built on technology-enabled customer centricity – providing peace of mind, protection, and prevention for our customers and strengthening the resilience of individuals, communities, and societies. We are one of the world’s largest investors, managing around 791 billion euros** on behalf of our insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 2.2 trillion euros** of third-party assets. Thanks to our systematic integration of environmental and social criteria in our business processes and investment decisions, Allianz received an MSCI ESG Rating of AAA (as of March 2026). In 2025, our 156,000 dedicated employees achieved a total business volume of 186.9 billion euros and an operating profit of 17.4 billion euros for our shareholders.

* As of December 31, 2025. Customer count reflects Allianz customers in consolidated entities that are part of the customer reporting scope only.

** As of June 30, 2026.

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