Addressing needs of tissue and wrapping papers following the surge in health and e-commerce activities due to the pandemic

Last update – June 2020
Political risk
Political risk
Commercial risk
  • Growing need for (cardboard) packaging, in line with soaring e-commerce activities

  • New market outlets stemming from rising middle class across Emerging Markets

  • Strong demand for hygiene products
  • Sensitivity to upstream pulp prices

  • High investment costs to improve production efficiency with regard to poor use of water and electricity

  • Plastics price low enough to compete with cardboard in the packaging outlet

  • Skyrocketing digitalization eating away at the consumption of printing and writing papers

  • Environmental considerations with regard to global deforestation

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Country   Role Sector risk
China

#1 market by revenue


Sensitive risk
United States

#2 market by revenue


Medium risk
Germany

#3 market by revenue


Sensitive risk
Japan

#4 market by revenue


Medium risk
Sweden

#5 market by revenue


Sensitive risk
Marc Livinec
Allianz Trade