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Formula 1™

Through its involvement in Formula 1™, Allianz has the unique opportunity to raise awareness about road safety at the most visible level. Through the branding of safety items at the track, the team partnership with MERCEDES AMG PETRONAS Formula 1™ Team and specially tailored campaigns with Formula 1™ drivers, Allianz communicates the safety message to a vast audience around the globe.

Learn more about Allianz & Formula 1™

About Allianz Formula 1™ Partnerships

About Formula 1™

As an “Official Road Safety Partner of Formula 1™”, Allianz has the unique opportunity to reach a captive audience around the world. The partnership with MERCEDES AMG PETRONAS Formula 1™ Team and campaigns with their Formula 1™ drivers communicate the safety message globally. As the only insurer in the world to have its own road safety research institute, we provide insight into all aspects of driver behavior and safety technology.

Learn about Allianz’s partnerships in Formula 1™ and road safety



Sandra Nulty

Allianz SE
Group Market Management
Koeniginstr. 28
80802 Munich

Phone: +49.89.3800-7320

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Official Formula 1™ Website

Official Formula One™ Website

Formula 1TM is the pinnacle of motor sports, and its governing body, Federation Internationale de l'Automobile (FIA), is committed to the perpetual optimization of safety standards in the sport as well as the promotion of road safety worldwide.

Visit the Formula 1™ website



The MERCEDES AMG PETRONAS Formula 1™ Team has been at the forefront of motor sports for over 80 years. Being a Team Partner since 2011, Allianz has been working with the drivers Lewis Hamilton and Nico Rosberg to launch road safety advocacy campaigns globally.


Allianz Center for Technology

Allianz Center for Technology

Allianz has its own automotive technology research institute. The Allianz Center for Technology (AZT) conducts approximately 90 crash tests per year and engages in research to improve crash behavior, passenger protection, road safety for cyclists and pedestrians.

Visit the AZT website

Formula 1™ Videos

Lewis Hamilton Race Preview of F1 Chinese Grand Prix 2015

Lewis Hamilton reveals what gives him confidence on the track at the F1 Chinese Grand Prix ahead of the 2015 race.

Visit our media center to watch more videos.

Formula 1™ social

About Allianz Sports and Culture

Allianz is proud to partner with a diverse array of sports teams, organizations, cultural figures, sporting venues, and educational programs. We forge relationships with partners who support diversity, spread awareness about important social issues, and educate future generations.

More about our sports and culture partnerships

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