Allianz Football Partnerships
FC Bayern München
Allianz continues and intensifies its successful long-time partnership with FC Bayern München. The partnership began in 2000 and has become widely visible since the opening of the Allianz Arena in 2005. Besides the platin partnership we are also shareholder of the FC Bayern München AG since 2014.
In 2017, we extended our partnership through the Allianz FC Bayern Academy, which is located at the new FCB Campus in the North of Munich. Along with FC Bayern München as our partner, we are able to strengthen our international presence as well as our local roots. This is achieved through a multitude of opportunities in sales, communications and marketing.