About Football

Football is the most popular sport in the world. FIFA estimates that a staggering 265 million men and women play football worldwide. These numbers are expected to keep rising as football increases in popularity, gaining strength in new regions every year. Allianz supports a great number of segments in society for whom football is an essential part of life.

Allianz Football Partnerships

Allianz is the official partner of the German record champion FC Bayern München. These outstanding partnership open extraordinary possibilities for the brand with innovative programs like the Allianz Explorer Camp – Football Edition.

Allianz continues and intensifies its successful long-time partnership with FC Bayern München. The partnership began in 2000 and has become widely visible since the opening of the Allianz Arena in 2005. Besides the platin partnership we are also shareholder of the FC Bayern München AG since 2014.

In 2017, we extended our partnership through the Allianz FC Bayern Academy, which is located at the new FCB Campus in the North of Munich. Along with FC Bayern München as our partner, we are able to strengthen our international presence as well as our local roots. This is achieved through a multitude of opportunities in sales, communications and marketing.

Since 2009, Allianz along with FC Bayern München invite teenagers from all over the world to participate in a football camp. Since then, more than 600 teenagers from more than 30 countries have already participated in the multi-day camp in Munich. This year's participants experienced a diversified program on and off the football pitch. Some of the highlights included training with FCB coaches at the FCB training facilities, meet & greet with FC Bayern players as well as speeches by inspiring personalities such as Oliver Kahn, the former astronaut Gerhard Thiele amongst others. 

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Allianz is proud to partner with a diverse array of sports teams, organizations, cultural figures, sporting venues, and educational programs. We forge relationships with partners who support diversity, spread awareness about important social issues, and educate future generations.

Partnership Office

Allianz SE
Group Market Management
Koeniginstr. 28
80802 Munich